Brand Management

Event
Course Objective: The marketing battle today is becoming a battle of brands. Businesses and investors more and more are recognizing brands as the company's most valuable assets. The main focus of this workshop is to present the critical importance of brands, the foundations of brand management, and intelligence on how to nurture and evaluate brands.

Event:	Brand Management
Start:	12/20/2008	Contact:	Int'l Center for Etudes
Ends:	12/21/2008	Phone:	+20 2 25786710
Location:	Ramses Hilton Hotel	Fax:	+20 2 2578 6713
	Cairo, Egypt	Link:	http://www.ice-egypt.net

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