Katherine Andes is a Web copywriter who specializes in
SEO copywriting - especially in the
home improvement market. You can contact her at
or visit her website
Sliding Pictures in Flooring Web Banners: Best Practice or Fading Fad?
Sliding pictures in website banners are very popular today, especially for flooring retail websites. For a long time, I tried to like them. But I gave up because they drive me crazy-whether it's a flooring site or not.
That's because I get interested in the initial picture shown and then it changes. Hey, where'd my picture go?
Or after looking at the picture, I start to scan the rest of the page to see if this website can help me. Suddenly the picture changes and distracts me from what I was looking for and I have to start all over.
When your prospect arrives on your flooring website, she is actively engaged in looking for something. She is not looking for a moving target.
There's another important reason why sliding pictures are probably not the best choice for your home page: Your unique selling proposition is lost. Your web copywriter should have been helping you develop your unique selling proposition. Are you the largest seller of tile within 50 miles? Do you sell carpet for the lowest price in your area? Are you the exclusive reseller of a certain brand? If so, then you need that headline with an image that supports that.
Sometimes I see sliding pictures with different headlines in each slide! What a headache. It's just too much to process for our slow overworked brains.
But, you might say, we must show different products and other selling points on our home page. Of course, you must. But a good graphic designer can do that the old fashioned way-using still pictures.
The only reason I can think of to use sliding pictures for most flooring sites is simply to look "with it." If that's your reason, then please have them move nice and slow. Better yet, turn them off.
Sliding pictures in banners are very popular right now. Just my opinion, but I think they'll be an example of what not to do in a few years.
Katherine Andes specializes in web content development and search engine optimization - including page customization for storefront and franchise web sites. Visit her website www.AndesAndAssociates.com or phone her at 559.589.0379.
Edited by Admin 3/4/2013
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