If your a real honest to God independent contractor who generates your own work without the help of box stores or your home town retailer that takes a hefty chunk out of the money pool, then you better be on some sort of social media.
I do Houzz http://www.houzz.com/pro/stephen-perrera/__public
I do Facebook http://www.facebook.com/stephen.tucsonazflooring?skip_nax_wizard=true
It's all about exposure these days. Besides my column which David graciously propositioned me to do and the poor guy has to go through miles of editing to correct my horrible puntuation and syntax. I feel if i were not exposing myself in these ways I would be sitting at home doing nothing or slaving for some box store making minimum wage.