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Upselling. Trading up. Whatever the term, for some reason many are uncomfortable with this sales technique even though it has long-term benefits for the consumer, salesperson and store... more
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By Michael Cheek Director of Internet marketing, Mohawk IndustriesFacebook provides flooring retailers a huge opportunity for some of the most cost-effective advertising possible in today’s most lucrative social media marketplace... more
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By Amanda Meyers Public relations manager, ArmstrongArmstrong is the number one trusted flooring brand among consumers. How do we do it? We listen. Today Armstrong is learning the value of listening to customers in a whole new way—through social media—and we encourage... more
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By Rob Jones Through blogging, companies in every field are making direct connections with potential customers and industry partners. They are creating opportunities for the content they create to be more frequently indexed for relevant keywords by search engines like Google and Yahoo. They are building... more
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By Matthew Spieler DALTON—She was hailed as a pioneer, a teacher, a visionary, and praised for her courage, determination and caring nature, but most of all she was called a friend to everyone throughout the supply chain—from the top mill executive to... more
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More than 500 million people prove it—social media isn’t a fad. It’s fact. And that number is only from Facebook users... more
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By Katherine Andes It’s always something! It was bad enough you had to deal with getting a website up and running. Now your being told you’ve got to have a blog, a Facebook page, LinkedIn and Flickr accounts—and, oh, you have to start... more
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Kelly, I am an avid reader of the columns in Floor Covering News; by you, Warren Tyler and Lew Migliore. I believe in the past, you have written several times about warranties on carpeting and your feeling that they are overrated... more
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This group announced the industry credit program at a press conference during the 1987 Atlanta Summer Market in July. The Flooring Express Card program (FLEX) had wide industry support and achieved a high level of success. Shown here, from left, are Ralph Boe, president of... more
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It is one of the most iconic stadiums in the world, with a capacity of 100,000 spectators. The Melbourne Cricket Ground is the largest stadium in Australia and regularly hosts major national and international sports events... more
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