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By Luc Robitaille, Vice president of marketing, Boa-Franc/MirageWe all know that wood is one of the most natural and sustainable resources available. There are many claims within the hardwood flooring industry that using trees is good for the environment. In fact, when trees in a forest age or become too numerous, they stop growing and start to rot, releasing carbon dioxide... more
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By Don Evans, Vice president, sales and marketing, EarthWerksGreen is not just a marketing tool; it’s something that balances responsibility to our environment as well as the bottom line. When you look to find manufacturers serious about... more
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Continuing its work to provide resources for local and state governments across the country that take advantage of green building and the economic recovery opportunities that coincide, the U.S. Green Building Council (USGBC) recently... more
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By Jenny Cross, Director of sustainability, MohawkGreen and sustainability issues can be confusing. But they don’t have to be. In fact, there are a number of sustainability practices for floor covering retailers that make... more
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Investing in the energy efficiency of buildings represents a powerful and strategic solution that combined with other non-transportation initiatives could reduce the nation’s energy consumption by 23% over... more
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ST. GEORGES, QUEBEC, CANADA— BoaFranc/Mirage launched “Celebrate with Mirage,” the largest consumer promotion in company history. Running through March 1, 2010, the mill expects... more
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By Matthew Spieler Green ads and eco-friendly messages are proliferating everywhere one looks— from magazines to television, from the board room to the home decorating store... more
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Shaw Industries Group released its inaugural sustainability report to share the company’s legacy of environmental and corporate social responsibility. This report is reflective of Shaw’s commitment to sustainability leadership through... more
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KENNESAW, GA.—Calling a product green is one thing, proving it is another. The debate over what constitutes sustainable will rage well into the future as new technologies and testing methods shape scientific understanding on the... more
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By Matthew Spieler Claims of green abound, but is there such a thing as environmentally friendly flooring? Interestingly enough, the answer is most certainly... more
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