Article Number : 3569 |
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| Date | 8/20/2008 10:07:00 AM |
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| View this article at: | http://floorbiz.com/BizNews/NPViewArticle.asp?ArticleID=3569 |
| Abstract | ATLANTA, GEORGIA, August 15, 2008—Actress Kelly Preston joined Karastan in celebrating its 80th anniversary and the opening of its Las Vegas Showroom at the World Market... |
| Article | ATLANTA, GEORGIA, August 15, 2008—Actress Kelly Preston joined Karastan in celebrating its 80th anniversary and the opening of its Las Vegas Showroom at the World Market. Retailers attending the event enjoyed posing with Preston, who also autographed photos of herself from Karastan’s national print campaign. Karastan features Preston in six “Make A Statement” ads for 2008—four for rugs and two for carpet—that are running in leading home shelter and lifestyle publications. Preston, along with her husband John Travolta, is one of Hollywood’s “A-list celebrities. She is also a supporter of Beyond Pesticides, a national research and advocacy group dedicated to eradicating the use of toxic pesticides, and Save Our Seas, a non-profit organization that aims to preserve, protect and restore the world’s oceans for future generations. “I really enjoyed meeting Kelly Preston,” says Laurie Adamic, sales manager of RC Willey in Henderson, NV. “She is a warm, approachable person who beautifully represents the quality and sophistication of Karastan.” “Karastan’s ‘Make A Statement’ campaign really helps build Brand recognition and makes floorcovering a fashionable purchase,” says Stephen Riley, general merchandising manager of Nebraska Furniture Mart in Omaha, NE. Kelly Preston, who joins an impressive list of ‘Statement Makers’, like Andie MacDowell and Mariska Hargitay, is a devoted mother and wife whose values connect with our customers.” Preston attended the World Market on July 29th from 5:00 p.m. – 7:00 p.m at Karastan’s showroom C-896. About Karastan Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations. |