Article Number: 4703
Avaire debuts floating porcelain tile system
The industry’s leading floating porcelain tile system made its NeoCon debut to the interest of architects, designers and facility managers. Avaire permanently affixes high-performing rectified porcelain tile to a plastic interlocking tray that is self-aligning, requires less floor preparation and provides a built-in sound barrier.
What were attendees saying about the product? According to Rob Tarver, Avaire’s vice president of sales and marketing, they were excited about the limited floor prep and tear out, “which is a big deal because there is a lot of cost when you tear out a pre-existing, old floor. Also, you’re filling landfills when you tear out an existing floor. Since everyone is moving to LEED quality and LEED points, the fact we float and can go straight over [any subfloor] with limited prep is really beneficial.”
The other thing people liked, Tarver said, was that an Avaire installation was a much faster process than commercial tile. “A 10,000-squarefoot ceramic job is a three-week project, but with our product you can do it in five days, significantly cutting time, and facility managers know saving time is saving money. Commercially, people understand the more they are open for business, the more revenue that comes in. So it’s a financial matter as well as convenience.”
Avaire’s 6-, 12- and 18-inch tiles work together so an infinite number of looks are possible. There are also a number of green features. During installation Avaire produces less waste and generates no dust for a healthier environment. The product also reduces life cycle maintenance costs because it is reusable and easy to repair and remove since it is not adhered to the subfloor.
Tarver noted there is more opportunity for LEED credits with Avaire than a typical ceramic tile job. “For example, because we’re manufactured in Omaha, Neb., if you’re within 500 miles of the trading zone, you get a LEED credit. The fact that we’re not filling up a landfill gets you another LEED credit. Because the tile is reusable, that’s another LEED credit. Architects and designers love that. It’s not fixed, it’s floating and it’s reusable.”
What were attendees saying about the product? According to Rob Tarver, Avaire’s vice president of sales and marketing, they were excited about the limited floor prep and tear out, “which is a big deal because there is a lot of cost when you tear out a pre-existing, old floor. Also, you’re filling landfills when you tear out an existing floor. Since everyone is moving to LEED quality and LEED points, the fact we float and can go straight over [any subfloor] with limited prep is really beneficial.”
The other thing people liked, Tarver said, was that an Avaire installation was a much faster process than commercial tile. “A 10,000-squarefoot ceramic job is a three-week project, but with our product you can do it in five days, significantly cutting time, and facility managers know saving time is saving money. Commercially, people understand the more they are open for business, the more revenue that comes in. So it’s a financial matter as well as convenience.”
Avaire’s 6-, 12- and 18-inch tiles work together so an infinite number of looks are possible. There are also a number of green features. During installation Avaire produces less waste and generates no dust for a healthier environment. The product also reduces life cycle maintenance costs because it is reusable and easy to repair and remove since it is not adhered to the subfloor.
Tarver noted there is more opportunity for LEED credits with Avaire than a typical ceramic tile job. “For example, because we’re manufactured in Omaha, Neb., if you’re within 500 miles of the trading zone, you get a LEED credit. The fact that we’re not filling up a landfill gets you another LEED credit. Because the tile is reusable, that’s another LEED credit. Architects and designers love that. It’s not fixed, it’s floating and it’s reusable.”
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