This year’s schedule is a bit different from previous years, explained Scott Sandlin, Shaw’s vice president of residential marketing. “In the past, we’ve had our sales meetings in late November through December, and our regional markets followed in January and February.”
Holding the meetings before the start of the year, he added, will allow Shaw “to be more efficient, as plans call for many product collections and samples to be ready to ship earlier than in the past. This new format will allow us to provide better service.”
Sandlin noted this year’s events will be similar to past ones in that they are designed to meet a number of objectives, primarily to present new products and programs. They also allow Shaw management and sales personnel the opportunity to give customers individual attention.
While attendance at these meetings has increased from year to year, he said they are still smaller than the large national markets so “our sales and management teams are able to work with our customers individually.”
The winter tour is themed “In Motion,” and Kathy Young, Shaw’s creative director, says the name was suggested as a result of the company’s many new projects and developments. “From a new management team to innovative environmental initiatives, we are involved in a number of ventures that will have a significant impact on the future of Shaw and the industry as well.
“Plus,” she added, “our national print advertising campaign has been very successful, and we’re now running national television ads in addition to launching an exciting new shawfloors.com. On the environmental front, our Evergreen recycling venture and the new Epic hardwood facility also has us busy and focused. A lot is happening at Shaw now, and, simply put, we’re ‘in motion.’”
For more information about Shaw’s In Motion tour, call 706.278.3812.
.jpg) |
Related News
Sunday, May 19, 2024
By Emily Hooper Though the resilient category isn’t in the clear just yet, conditions are improving— as much as the flooring industry can improve in this economy. In this case, improving means 2010 may be the end to a consistent drop in category sales since 2006...read more
Over the last nine months, the flooring operations at Invista have undergone a number of major internal changes, from being separated into its own operating division to having a new president for the business unit that oversees it. Invista’s flooring business, now known as Surfaces, integrates its...read more
PHOENIX—The U.S. Green Building Council (USGBC) has introduced its latest green building rating system, LEED for Healthcare. The rating system guides the design and construction of new buildings and major renovations of existing ones, and can be applied to...read more
DALLAS—Quick•Step flooring and interior designer/style expert Erinn Valencich will host a national “Room Refresh” contest on the mill’s Facebook page through July 31...read more
LYNNWOOD, WASH.—The 2nd annual Northwest Market & Trade Show, an event hosted by the Washington State Floor Covering Association (WSFCA) and held recently at the Lynnwood Convention Center, was a “huge success,” according to Debbie Tott, the organization’s executive director...read more
By Steven Feldman SAN DIEGO—Against the backdrop of the first positive sales trajectory since the beginning of the Great Recession, the National Wood Flooring Association’s 26th annual convention focused on just that: How to take advantage of...read more