Beaulieu’s ultimate performance receives update
Launched in 2003, Beaulieu has introduced new products to it since the program’s inception, but this latest launch represents the manufacturer’s most aggressive revamp to date, noted Danny Wade, executive vice president of product development. “Ultimate Performance continues to be one of our best selling franchises. We felt it was time to introduce new color ways to our solution dyed offering, and we also wanted to build some loop products with a softer feel.”
Four of the introductions he noted, Allante II, Brocade II, Cobble Hill II and Navarro II, offer today’s hottest colors with the inherent benefits of solution dyed nylon yarn but in a loop pile construction that offers an incredibly soft hand.
Beaulieu also added two tea washed looks—Gingerwood and Brazilian Maple. Wade noted, “Brazilian Maple was featured on our showroom floor at Surfaces ’07.”
All products within the collection are constructed with Beaulieu’s Permasoft solution dyed nylon and feature Magic Fresh, Beaulieu’s exclusive self-renewing odor destroying carpet treatment, which eliminates most common household odors.
For more information, call 706.370.7054.
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