DALTON, GA – of the top-selling brands in the business – Shaw Living’s Tommy Bahama Collection – kicks off its inaugural biannual sales event at this year’s Atlanta International Rug Market. The yearly sales events are planned for each October and April. Retailers attending the show will be able to preview the promotional package that will highlight the sale at the show and get tips on how to promote what promises to be one of the industry’s most popular sales of the season.

“Tommy Bahama is just an incredibly well-known and respected brand for today’s discerning consumer,” said Kimberly Barta, Brand Manager for Shaw Living. “We are delighted that Tommy Bahama’s team has recognized the potential this has to be among the most popular sales events of the year and that that we can provide a great promotional package to assist the retailer.”

The Tommy Bahama Collection features a variety of rugs from traditional to transitional to contemporary. The hallmark of all rugs in the collection are the uniquely distinctive Tommy Bahama flare, including soft lush fibers, rich colors, attention to detail and sophisticated designs epitomized by images of the upscale coastal lifestyle.

Tommy Bahama rugs offer a wide variety of options, including machine-woven wool, nylon, olefin and luxurious handmade wool silks, as well as outdoor rugs.

The Tommy Bahama sales package will include a POP kit, featuring sales tags, banners newspaper advertisements, e-cards, and post cards, as well as a range of in-store promotional ideas that the retailer can tailor to meet their store’s market. The promotional package can be ordered from July 15 – August 15. Retailers will also receive two Tommy Bahama Camp Shirts that can be worn by sales associates to help promote the event for every ten 5' x 8' rugs they purchase. Rugs must be ordered between July 15 – August 15.

In addition, retailers that purchase Tommy Bahama rugs between September 1 – October 31 will receive special sales incentives on their purchases. The Tommy Bahama Sales Event is designed for ease of implementation and flexibility. Details can be discussed on site at Rug Market. Retailers can also contact their local sales representatives or call Shaw direct at 800-282-7429.

About Shaw Industries

Shaw Industries, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest manufacturer of tufted broadloom carpet (www.shawfloors.com). Headquartered in Dalton, Georgia, Shaw sells carpeting and rugs for residential and commercial applications throughout the United States and exports to most markets worldwide.

Shaw Living is a division of Shaw and is America’s leading manufacturer of rugs for the home, including area, bath, scatter and outdoor mats. Shaw also offers hard surface flooring through the brands Shaw Ceramics and Shaw Hardwoods. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and cradle to cradle design solutions, collectively termed Shaw Green Edge™. For more information, visit www.shawfloors.com. See Shaw Living at the Atlanta International Rug Market in their new expanded showroom - 6A2 – July 15 – 18. For more information, call 1-800-282-7429, write Shaw Living at P.O. Drawer 2128, Dalton GA 30722-2128, or visit www.shawliving.com.


About Tommy Bahama

TOMMY BAHAMA, Indigo Palms and Island Soft are divisions of the Tommy Bahama Group, a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in New York and Seattle, TOMMY BAHAMA is a lifestyle company that defines elegant tropical living with men’s and women’s sportswear, golf wear, swimwear, accessories and a complete home furnishings collection. The company also produces two additional brands, Indigo Palms and Island Soft. TOMMY BAHAMA is available at the country’s finest retailers, including Neiman Marcus, Saks Fifth Avenue and Nordstrom, as well as high profile resort locations around the world. There are over sixty TOMMY BAHAMA retail locations across the country. Additional stores will be opening this year. For more information, please visit www.tommybahama.com