DALTON, GA – Shaw Living unveils the industry’s only cradle-to-cradle recyclable rugs – Premiere and Natural Expressions – at the Atlanta International Rug Market July 15 to 18. One of the company’s Shaw Green Edge™ cradle-to-cradle design solutions, the new rugs are made from Evertouch¨ nylon which is a recyclable Type 6 nylon (Nylon 6). The two new collections feature leading-edge styling so that consumer’s can be environmentally friendly while still enjoying the latest in styles, colors and designs.

Premiere is a new collection of rugs offering casual simplicity with a unique sculptural quality created using high/low cut and loop technology. Designs range from vine and leaf to organic scrolls to modern and traditional geometrics. The versatile yet elegant colors include light and dark neutrals, serene beiges and soft greens that further accentuate the dramatic dimensional qualities of the casual collection.

Garden Leaf is an organic vine and leaf pattern that soothes the spirit with subtle color and dimension.

Jasmine features an undulating casual scroll design highlighted by a soft neutral palette for a look that will be just as fresh tomorrow as it is today.

Domino creates an upscale, bold modern design with repeating blocks and circles that make it ideal for any room of the home.

Available in 5' x 7'6" and 7'6" x 10' sizes, suggested retail for the 5' x 7'6" is $279.00.

Natural Expressions is Shaw Living’s answer to natural sisal. Unlike traditional sisals that can be harsh to the touch, Natural Expressions was created for style and comfort from soft-to-the-touch EverTouch™ nylon. Featuring Rattan, a classic geometric design, the collection comes in warm, neutral colors of gold coast, white sands, sea grass and sisal sands. Available in 5' x 8' and 7'6" x 10' sizes, suggested retail for the 5' x 8' is $299.

Both Natural Expressions and Premiere are also remarkably durable, with performance characteristics seldom seen in comparable styles. The sisal-like rug comes with Shaw’s R2x¨ Stain and Soil Resistance System Treated with Shaw’s patented R2x¨ system, for an unprecedented level of protection for rugs. The R2x¨ system achieves total fiber coverage – from top to the bottom of the yarn – resulting in increased repellency, which keeps liquid stains on the face of the rug where they can be easily removed. Both rugs are also covered by Shaw’s R2x ¨ Limited Ten-Year Stain and Soil Warranty.

Shaw’s Nylon 6 rugs can be recycled at the company’s revolutionary Evergreen Nylon Recycling facility in Augusta, Ga. The rugs are recycled in a closed-loop process based on the philosophy of cradle-to-cradle recycling. Cradle to cradle is the process of taking a product after its useful life, breaking it down into its building blocks and rebuilding the same product over and over again without the loss of performance or aesthetic qualities. Once a consumer would like to recycle his or her Shaw area rug from the Premiere or Natural Expressions collection, he or she may visit www.shawfloors.com to learn more about the Shaw Green Edge program and locate their nearest collection site.

“Consumer research has revealed that more than 72 percent of consumers are concerned about environmental issues and close to 90 percent have told us they want to learn more about what they can do to help,” said Kimberly Barta, Brand Manager for Shaw Living. “With the recyclable Premiere and Natural Expressions area rug collections, consumers are doing something good for the environment without sacrificing beautiful style and design.”

About Shaw Industries

Shaw Industries, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest carpet manufacturer and a leading floor covering provider with more than $5 billion in annual sales and approximately 31,000 associates. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and cradle to cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit www.shawfloors.com. See Shaw Living at the Atlanta International Rug Market in their newly expanded showroom - 6A2 – July 15 – 18. For more information, call 1-800-282-7429, write Shaw Living at P.O. Drawer 2128, Dalton GA 30722-2128, or visit www.shawliving.com.