DALTON, GA – With the growing popularity of transitional and contemporary rugs, Shaw Living is spotlighting new rugs from some of its most recent introductions at this summer’s Atlanta Rug Market. Featuring bold, rich saturated colors and earthtones Transitions, Impressions and Accents have quickly become some of the more popular new collections introduced by Shaw Living.

“Today’s consumer has really shown a preference for the fresh colors, designs and choices found in transitional and contemporary rugs,” says Kimberly Barta, Brand Manager for Shaw Living. “We know that’s what our retailers want to offer, so we are spotlighting some of the new rugs from these collections at this summer’s Atlanta Market. “In combination with our other new introductions, as well as our emphasis on “green” rugs, we are giving retailers the styles, colors and options consumers are looking for.”

Transitions is a collection of stylish transitional and contemporary rugs. The inspiring color palette features rich reds, warm neutrals, as well as golds, soft greens, and accents of eggplant, brown, and vintage blue. Even greater sparkle and depth are brought to the designs when married with colors like onyx and beige. New rugs to be showcased at Atlanta Market include:

Impulse is a whimsical interpretation of modern design that works in tandem to create structure and movement.

Aruba incorporates over-scaled leaf patterns and a brick background to bring a contemporary twist to the always popular tropical design.

Cosmic uses organic circles and overlapping outlines to create a sense of flowing motion.

Machine woven of olefin, the 5'5" x 7'8" Transition rugs retail for $379.00

Impressions is a collection of modern designs from organic to geometric that have a sculptured appearance that can be seen and felt. The buttery soft feel and dense construction enhances the dimensional quality of the rugs and provides an added level of comfort and luxury. Impressions’ rugs are available in rich saturated black, brilliant reds, shades of olive and fern green, oceanic blue, espresso brown, and golden shades of camel and wheat.

Brazil features the organic colorings of the lively exotic country it is named for, with tropical designs offset by neutral background shades and bold splashes of color.

Encore is a modern interpretation of a traditional floral damask motif offered in both contrasting and complimentary color combinations.

Vibe uses layerings of color to form structure but without the use of harsh lines – with warm and cool color palettes, it’s an ideal choice for any decor.

Machine-woven of lustrous soft olefin yarn, suggested retail for 5'5" x 7'8" Impressions rug is $499.

The award-winning Accents covers the gamut of today’s hottest interior design themes with a rich and inviting color palette that blends earth shades with vibrant jewel tones. Rugs in this collection include:

Calypso, a casual and modern tropical design featuring large-scaled fronds and striations of color.

Galaxy, pairing multi-colored blocks with organic shapes to create a simple retro-modern look and feel.

Mystique, takes stripes in a fresh direction with a bold look incorporating strong diagonal movement and organic lines.

This collection offers popular design themes at an extraordinary price. Machine woven of soft olefin fiber, the suggested retail for a 5'3" x 7'10" Accents rug is $199.00

About Shaw Industries

Shaw Industries, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest manufacturer of tufted broadloom carpet (www.shawfloors.com). Headquartered in Dalton, Georgia, Shaw sells carpeting and rugs for residential and commercial applications throughout the United States and exports to most markets worldwide.

Shaw Living is a division of Shaw and is America’s leading manufacturer of rugs for the home, including area, bath, scatter and outdoor mats. Shaw also offers hard surface flooring through the brands Shaw Ceramics and Shaw Hardwoods. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and cradle to cradle design solutions, collectively termed Shaw Green Edge™. For more information, visit www.shawfloors.com. See Shaw Living at the Atlanta International Rug Market in their new expanded showroom - 6A2 – July 15 – 18. For more information, call 1-800-282-7429, write Shaw Living at P.O. Drawer 2128, Dalton GA 30722-2128, or visit www.shawliving.com.