Article Number: 2208
Shaw participates in sustainable idea home - Goal: bring green building practices to forefront
Raleigh, N.C.—Shaw recently took part in the National Homebuilder Mainstream GreenHome, Cherokee Investment Partners’ environmentally friendly idea home, providing sustainable carpet able to be recycled by the company.

“This is a great opportunity for Shaw to be a part of the mainstreaming of green homebuilding,” said John Bradshaw, environmental marketing manager for Shaw. “With Cherokee’s impact as the nation’s leading brownfield redeveloper and its commitment to sustainability, the GreenHome is the perfect project to call attention to the fact that green building can be integrated into conventional design and homes that will be appealing to a wide range of both homebuyers and homebuilders.”

Aiding Cherokee’s goal to bring green building practices to the forefront of American homebuilding, the use of Shaw’s sustainable carpet ran parallel to architect and project partner William McDonough’s cradle-to-cradle building philosophy.

“The Mainstream GreenHome research team selected Shaw because its consumer products are sustainable and still elegant and appealing to mainstream consumer tastes,” said Jonathan Phillips, senior director for Cherokee.

The demonstration home will also incorporate Shaw Endurance II carpet cushion, which is sustainable and made from 100% recycled synthetic fibers from such sources as carpet, yarn and other fibers.

Aside from using Shaw’s green products, every aspect of the home will take environmental factors into account, according to Tom Darden, CEO of Cherokee. “Not only are we cleaning and greening hundreds of brownfield sites nationally, but we are exploring innovative ways to integrate more sustainable features into the horizontal and vertical construction of our sites.”

Cherokee’s GreenHome is the first in the country known to be built in a typical subdivision under the National Association of Home Builders’ (NAHB) Model Green Home Building Guidelines, according to the company.

For more on the Mainstream GreenHome, visit

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