Women make 83% of all consumer purchases, and numerous studies how the way salespeople treat them is every bit as important to women as a product’s quality, and even its price. Since it is important to give each customer the service level she desires, start by asking her if she needs help—if the answer is no, walk away, but stay nearby in case she changes her mind. Buying a new floor can be challenging. It’s an experience that can lead to many questions.

Often, women’s purchases are triggered by where things are in a store, so pay attention to the locations of your product displays. Since most women turn right when they enter a store, try showcasing promotions there but don’t put them just inside the door; customers tend to avoid that area.

In a reader study conducted by a popular home magazine, 77% said they love to see different product choices displayed in the context of a room or setting. Try highlighting specific floors by creating mini-room scenes within your showroom—it may help consumers visualize the floors in their own homes.

There’s almost no better tool for helping her visualize product in her own home than shawfloors.com. Shawfloors.com has the information a consumer needs to make an informed purchase. Consumers can search the site’s in-depth product catalog to view photos and learn more about the construction, features and benefits of Shaw products. If she likes what she sees, sample ordering is available with just a click of a mouse. Plus, a live chat feature allows consumers to get quick answers from customer service representatives, and the informative Shaw Green Edge section highlights eco-friendly products and practices.

Many shoppers may find it difficult to envision new floors in their homes. Shaw’s Try on a Floor room visualization tool makes it easy. The tool is free, requires no software and is simple to use. Consumers just need to:

1) Take a photo of a room.
2) Upload the photo to Shawfloors.com.
3) Place grids on the room’s existing floor.
4) Replace the room’s original floor with one chosen from Shaw’s online product catalog.

Consumers can then see Shaw flooring in their own space. And once they have made their selection, consumers can use the site’s dealer locator to find a nearby retailer where they can purchase Shaw products.

Whether a consumer is looking for hardwood, ceramic tile or laminate flooring, Shaw is where great floors begin. And shawfloors.com is designed to help her make the right flooring choice.