The fifth annual Fall Flooring Days—Shaw’s Kathy Ireland promotion—runs until Oct. 15, and the sixth annual Anso Nylon National Carpet Sale begins Oct. 1 and extends through Nov. 30.
During last year’s Fall Flooring Days, Shaw said retailers reported strong sales by providing their customers with attractive credit terms. This year, the company is offering a 0% rate for 18 months with no payments and no interest for customers buying any Kathy Ireland flooring brand—carpet, ceramic, laminate, hardwood and rugs—during the sale.
Shaw Flooring Alliance dealers can gain support for the event by logging onto shawadsource.com, where they can create custom newspaper ads, radio scripts, pricing tags and direct mail cards.
This year it was announced that all Anso nylon products contain recycled content and are recyclable at Shaw’s Evergreen facility. “The addition of green to the Anso nylon brand messaging enhances Anso’s longstanding reputation for performance, innovation and trust,” said Mike Leary, director of external fiber sales and marketing. “The Anso Nylon National Carpet Sale can position green as affordable, stylish and attainable to consumers and allow dealers to see how carpets made with Anso can be profitable and rewarding for their business.”
The NCS sale offers customers a credit buy down on 15 months same as cash from the dealers’ financing company of choice, and sales associates’ incentives will be available through Anso Capture the Spirit. No registration is required to participate. All accounts that purchased Shaw’s Anso nylon products this year from January through June are eligible.
Retailers have access to several marketing materials at ansoadvantage.com, including a TV commercial that coordinates with Shaw’s national consumer television ad campaign.
For more information on Shaw’s fall sales, call 706.278.3812.
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