Article Number: 3718
Contest Update: First wave of checks are in the mail
In today’s volatile market of skyrocketing gas prices and tottery stocks, Armstrong’s “What’s the Big Deal?” promotion continues its success. The four-month contest, in which participating retailers vie for cash and double reward points by selling Armstrong flooring, has already seen the company award $10,000 in cash, not to mention a slew of merchandise.
According to Mike Beavers, general manager, sales strategy, $1,000 checks are in the process of being distributed to the top 10 retailers for August. Having some extra cash in hand is certainly a motivating factor for the dealers, however, most participants signed up for the contest without any preconceived notion of winning. “Of course, I want to win some money; I can definitely use it,” said one Connecticut winner. “But I don’t think about winning when I’m selling Armstrong. I just show the products and the customers love it.”
Beavers is excited about the contest, particularly given the current economic crunch. He believes “What’s the Big Deal?” is another great tool to help Armstrong dealers overcome the harsh effects of this challenging economy. He added that in addition to cash and the array of prizes, participants are earning double points that go toward Armstrong’s Dealer Rewards, an incentive program where points can be cashed in for prizes.
He pointed out that the contest is structured for dealers to continue selling Armstrong even if they have already won cash or redeemed their double reward points for prizes early in the contest. That’s because each month produces more cash and more opportunities for double points. According to Beavers, registration for the dealer rewards program is already up 70%.
Retailers have many tools to use when selling Armstrong products. An extensive portfolio, interactive online Web site and intricate displays are some options to use with customers. “I use the Web site a lot. It helps me and my customers gain better knowledge of what Armstrong is doing,” said one winner from California. “The displays are good, too. We also have a lot of Armstrong installed in our store, which has helped me sell. And all that selling has led to cash in the bank. I didn’t think I’d be a winner, but I’m very happy that I am.”
A winner from Dalton best summed up the flavor of the contest: “Armstrong is a great company with great people. This [contest] is just one more reason why it is a terrific supplier.”
According to Mike Beavers, general manager, sales strategy, $1,000 checks are in the process of being distributed to the top 10 retailers for August. Having some extra cash in hand is certainly a motivating factor for the dealers, however, most participants signed up for the contest without any preconceived notion of winning. “Of course, I want to win some money; I can definitely use it,” said one Connecticut winner. “But I don’t think about winning when I’m selling Armstrong. I just show the products and the customers love it.”
Beavers is excited about the contest, particularly given the current economic crunch. He believes “What’s the Big Deal?” is another great tool to help Armstrong dealers overcome the harsh effects of this challenging economy. He added that in addition to cash and the array of prizes, participants are earning double points that go toward Armstrong’s Dealer Rewards, an incentive program where points can be cashed in for prizes.
He pointed out that the contest is structured for dealers to continue selling Armstrong even if they have already won cash or redeemed their double reward points for prizes early in the contest. That’s because each month produces more cash and more opportunities for double points. According to Beavers, registration for the dealer rewards program is already up 70%.
Retailers have many tools to use when selling Armstrong products. An extensive portfolio, interactive online Web site and intricate displays are some options to use with customers. “I use the Web site a lot. It helps me and my customers gain better knowledge of what Armstrong is doing,” said one winner from California. “The displays are good, too. We also have a lot of Armstrong installed in our store, which has helped me sell. And all that selling has led to cash in the bank. I didn’t think I’d be a winner, but I’m very happy that I am.”
A winner from Dalton best summed up the flavor of the contest: “Armstrong is a great company with great people. This [contest] is just one more reason why it is a terrific supplier.”
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