Armstrong’s “What’s The Big Deal?” contest is offering even more flooring choices— and more opportunities—to earn big bucks. New to the contest are Armstrong Premium Laminate’s Coastal Living, Frontier Plank, Homestead Plank and new Grand Illusions SKUs, as well as Bruce Premium Laminates such as Reserve Premium and new Park Avenue additions. These top sellers and new intros add even more ways in which participating retailers can vie for cash and double reward points by selling the most Armstrong flooring.

New Armstrong Laminates

Included now in the contest are two new visuals from The Coastal Living Collection: Sand Dollar Oak and Oyster Bay Pine. The new Rustics Premium floors mimic timeworn hardwood, and Frontier Plank and Homestead Plank both deliver new designs with classic lines. Armstrong Grand Illusions offers the look of exotic hardwoods with the performance attributes of laminate.

New Bruce Premium Floors

The new visuals in the Bruce Laminates’ Park Avenue and Reserve Premium collections have the look and feel of solid, exotic hardwoods with the easy maintenance of laminate flooring. The Bruce Reserve Premium collection offers a top-quality, hand- scraped look making it one of the best-selling visuals in the hardwood category.

“There’s a resurgence in the demand for the handmade and unique, perhaps as a result of a passion for Old World craftsmanship coupled with an understanding of the real-world requirements of everyday life,” said Milton Goodwin, vice president of laminate and ceramic products.

“With the addition of these new products, “What’s The Big Deal?” salespeople now have even more reason to sell Armstrong products,” said Mike Beavers, general manager, sales strategy.

What’s The Big Deal eligible products

• Vinyl:
StrataMax, CushionStep (best and better)

• Laminate:
Bruce: All Park Avenue, New Reserve Premium, Reserve, GardenStone
Armstrong: New Coastal Living, Rustics Premium, Nature’s Gallery, Grand Illusions

• Hardwood:
Armstrong: Premier Performance, Global Exotics 3/8-inch engineered, Century Farm Hand-sculpted, Sugar Creek Solid Maple, Metro Classics, Armstrong Locking Hardwood, Heritage Classics, Blackwater Classics

Bruce: Turlington Lock&Fold, Turlington American Exotics, Wentworth Estates Lock&Fold, American Treasures Wide Plank, Dundee Wide Plank, Kennedale Strip, Kennedale Prestige Plank, Kennedale Wide Plank

Robbins: Artesian Classics, Fifth Avenue Plank

And don’t forget...

* The top 10 sales leaders in October and November will each receive $1,000.

* Salespeople earn double rewards points during the promotion.

* Sales will accumulate throughout the promotion. The top salesperson in the wood, laminate and sheet vinyl categories will each receive $20,000.

* The overall top Armstrong salesperson will receive $30,000.