DALLAS—Armstrong World Industries is bringing its product showroom to Las Vegas once again next January, only unlike previous years, it will be located at The Venetian, which is connected to the Sands Expo & Convention Center, the venue where Surfaces is held.

In fact, this will mark the first time in four years that Armstrong will be exhibiting products under the Surfaces umbrella, noted Paul Murfin, vice president of sales and distribution.

“We’re not coming back to Surfaces” he explained, “rather we are hosting our annual Las Vegas dealer showroom closer to the Sands during Surfaces 2009. We are not on the exhibit floor, but for the convenience of our customers the Armstrong room will be located in the Surfaces Product Showcase area within the Venetian Hotel.”

Murfin added the room will be open to show attendees Feb. 4 from 12 p.m. to 5 p.m. and Feb. 5 from 8 a.m. to 5 p.m. During other times it will be used for private functions.

Surfaces officially starts Feb. 2 with the educational conference. Exhibits open Feb. 3 and run through Feb. 5.

This is the second year Surfaces is holding a Product Showcase in conjunction with the main event, said Dana Teague, show director for Hanley Wood, Surfaces’ owner. “It is an extension of the show floor.”

She stressed the companies in this area are a part of Surfaces. “They contract for the space just like all other exhibitors, and they are listed on the Web site, in the show program and on all exhibitor lists. As the needs of our customers change, we try to respond and have the flexibility to change with them so the market will continue to meet their needs.”

In addition to Armstrong, a handful of other companies are utilizing a product showroom. They include Advanced Adhesive Technologies (AAT), Alloc, Interprint, Longust Industries and Vitromex USA.

For more information on Surfaces or the product showrooms, call 800.547.3477.