DALTON GA, January 20, 2009— Dealers from across the Southeast got a sneak peek and a warm reception from Bliss by Beaulieu 2009 at the Cobb Galleria on a chilly January 15 and 16 in Atlanta. The showcase is similar to Bliss events being held in areas like Dallas, Ohio, Kentucky, Indiana, Minneapolis and Michigan.
Patricia Flavin, Senior VP of Marketing, reported that about 250 dealers attended the two-day event. On display were the brand’s new additions for 2009. Bliss Flirtation, designed for sophisticated tastes and trend-setting design sense and coming in 10 new carpet styles representing 288 SKU’s, was center-stage. Also shown was the updated edition of Bliss Healthy Home with Beaulieu’s soft polyester and antibacterial protection Silver Release with the addition of zinc.
Several dealers saw the advantages in the “edgier” look of Bliss Flirtation as a nice complement to more classic styles represented in the Bliss line. The breadth of selection combined with the Bliss simplified shopping system was seen as a big advantage.
As an added blissful incentive, Beaulieu gave away dozens of 32” flat screen TV’s and free carpet displays to dealers who ordered 10 or more rolls of Bliss carpet at the show.
“We’re off to a good start with the showing we’re having here in Atlanta,” observed Jeff Meadows, Executive VP for Beaulieu of America. “We’re definitely looking forward to Surfaces.”
Patricia Flavin, Senior VP of Marketing, reported that about 250 dealers attended the two-day event. On display were the brand’s new additions for 2009. Bliss Flirtation, designed for sophisticated tastes and trend-setting design sense and coming in 10 new carpet styles representing 288 SKU’s, was center-stage. Also shown was the updated edition of Bliss Healthy Home with Beaulieu’s soft polyester and antibacterial protection Silver Release with the addition of zinc.
Several dealers saw the advantages in the “edgier” look of Bliss Flirtation as a nice complement to more classic styles represented in the Bliss line. The breadth of selection combined with the Bliss simplified shopping system was seen as a big advantage.
As an added blissful incentive, Beaulieu gave away dozens of 32” flat screen TV’s and free carpet displays to dealers who ordered 10 or more rolls of Bliss carpet at the show.
“We’re off to a good start with the showing we’re having here in Atlanta,” observed Jeff Meadows, Executive VP for Beaulieu of America. “We’re definitely looking forward to Surfaces.”
 |