EDISON, NJ March 3, 2009 – In the town where the light bulb was invented, Beaulieu created its own bright idea with “Re-Surfaces”– a warehouse show and sale event for dealers who didn’t make the trek to the real Surfaces Expo in Las Vegas produced by Hanley Wood. Beaulieu of America’s Northeast Division hosted the 2-day event at its warehouse facility in Edison, NJ in February.

Over 350 dealers from the region browsed and shopped “Bliss-fully” among displays of Beaulieu’s new lines: Bliss Healthy Home™ for 2009, Bliss Flirtation™ and Bliss for Kids™. Roll specials were also available for the dealers at tremendous savings.

Dealers also saw the company’s new Property Management product lines with Beaulieu’s exclusive Magic Fresh® odor control.

Beaulieu brass was in attendance and thrilled with the turnout and business written. Officials with the company confirmed other “Re-Surfaces” events are on schedule for the Orlando, Chicago and Los Angeles markets.

For more information, contact:
Patricia Flavin
Senior VP of Marketing, Beaulieu of America
patricia.flavin@beaulieugroup.com