“Happiness Is Bliss” American Express® Gift Card Promotion Kicks-Off April 1
“This is the first gift card promotion in our history,” commented Patricia Flavin, Senior VP of Marketing for Beaulieu. “Response in the field has been extremely positive to this idea – we’ve already tested it and it’s working very well.”
The American Express Gift Card can be used at over a million businesses in the United States, Puerto Rico and the U.S. Virgin Islands to purchase meals, entertainment or goods from catalogs, online vendors or stores, according to the American Express Web site.
Beaulieu Territory Managers are also given incentives during this promotional period.
“Everyone wins but especially our dealers. There’s no limit to how much they can earn during the promotional period and virtually no limit where they can use the card,” said Flavin. “How blissful is that?”
For more information, contact:
Patricia Flavin
Sr. VP Marketing
Beaulieu of America
patricia.flavin@beaulieugroup.com
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