Article Number: 4481
Armstrong’s Triple Threat touts single-source story
LANCASTER, PA.—Recognizing the necessity of continued investment, particularly in a down economy, Armstrong World Industries introduced its distributor partners to what it says will be a vinyl dealer’s only need. And after quickly and easily placing their initial allotted systems, its partners agree Triple Threat is the vinyl display to beat.
Comprised of three 4-foot customizable modules, Triple Threat features a distinctive look, the premier brand in flooring and an assortment no other manufacturer can match—ToughGuard sheet floors, CushionStep and StrataMax—said Allen Cubell, vice president of product management - resilient for Armstrong. “Our thought process with this unit was to draw consumers in with the brand, employ a distinctive and upscale look in retailers’ showrooms and offer more product reveal. It provides dealers less confusion, higher close rates, less floor space and drives trade ups with clear features and benefits.”
Frank Ready, president of Armstrong, added, “The logic behind Triple Threat is that today’s retailer doesn’t need to carry four different brands of vinyl. What he does need is a supplier that can handle all his needs. Triple Threat is a merchandising vehicle that makes it easy for the dealer to have an integrated presentation of those products that are easy to sell.”
And distributors and their customers are taking notice. Scott Razmus, president of Florstar Sales, called Triple Threat a unique and exciting integration of different resilient categories in one display, and said the company had already placed dozens of systems as part of the initial launch—which began shipping to retailers this month. “Ultimately, Triple Threat provides dealers and consumers maximum choice in design as well as technological performance.”
These attributes attest to the display’s value, noted Buddy Faircloth, president of Cain & Bultman, who’s selling the straight-line, single-unit angle. “The advantages to using this system as one complete 12-foot unit are incredible,” he said. “It’s the one-stop shop for all resilient customers, providing numerous styles, information and samples across three levels of vinyl flooring.”
Furthermore, John Sher, president of Adleta, explained the single-source story to be the display’s biggest takeaway for not only the consumer, but the retailer and distributor as well. “We pride ourselves on our single-source accolades, and Triple Threat only plays to that strength,” he said. “The ability for this story to translate through the chain of custody in one concise and effective merchandising system is priceless.”
As noted, the initial round of Triple Threat retail placements are being shipped this month with an overall goal of 1,000 units by year’s end. Each display will include 140 ToughGuard felt SKUs (in wing racks), 60 CushionStep SKUs (in book form) at three price points—good, better and best—and 46 StrataMax SKUs (in book form) at two price points—better and best.
Comprised of three 4-foot customizable modules, Triple Threat features a distinctive look, the premier brand in flooring and an assortment no other manufacturer can match—ToughGuard sheet floors, CushionStep and StrataMax—said Allen Cubell, vice president of product management - resilient for Armstrong. “Our thought process with this unit was to draw consumers in with the brand, employ a distinctive and upscale look in retailers’ showrooms and offer more product reveal. It provides dealers less confusion, higher close rates, less floor space and drives trade ups with clear features and benefits.”
Frank Ready, president of Armstrong, added, “The logic behind Triple Threat is that today’s retailer doesn’t need to carry four different brands of vinyl. What he does need is a supplier that can handle all his needs. Triple Threat is a merchandising vehicle that makes it easy for the dealer to have an integrated presentation of those products that are easy to sell.”
And distributors and their customers are taking notice. Scott Razmus, president of Florstar Sales, called Triple Threat a unique and exciting integration of different resilient categories in one display, and said the company had already placed dozens of systems as part of the initial launch—which began shipping to retailers this month. “Ultimately, Triple Threat provides dealers and consumers maximum choice in design as well as technological performance.”
These attributes attest to the display’s value, noted Buddy Faircloth, president of Cain & Bultman, who’s selling the straight-line, single-unit angle. “The advantages to using this system as one complete 12-foot unit are incredible,” he said. “It’s the one-stop shop for all resilient customers, providing numerous styles, information and samples across three levels of vinyl flooring.”
Furthermore, John Sher, president of Adleta, explained the single-source story to be the display’s biggest takeaway for not only the consumer, but the retailer and distributor as well. “We pride ourselves on our single-source accolades, and Triple Threat only plays to that strength,” he said. “The ability for this story to translate through the chain of custody in one concise and effective merchandising system is priceless.”
As noted, the initial round of Triple Threat retail placements are being shipped this month with an overall goal of 1,000 units by year’s end. Each display will include 140 ToughGuard felt SKUs (in wing racks), 60 CushionStep SKUs (in book form) at three price points—good, better and best—and 46 StrataMax SKUs (in book form) at two price points—better and best.
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