Article Number: 4521
Bliss Earthquake Sale Causes Earth To Move For Dealers, 5.0 Quake Rumbles 48 Hours Later. Coincidence?
LA MIRANDA CA, May 27, 2009 —The Bliss La Mirada Earthquake Sale was a huge success, according to Beaulieu officials on the scene. “The last time we opened our doors to our customer base was eight years ago for the grand opening of our facility. This time around we had an even bigger turn out due, in large part, to aggressive promotional pricing and the unveiling of our newly remodeled Bliss showroom,” commented Dan Croix of Beaulieu.

Dealers came from as far out as Arizona and they came to buy. “Not only did we exceed our expectations for rolls sold for the two day event, we received great feedback on our Bliss showroom, our soon-to-be-released commercial carpet tile program, Magic Fresh demos, Hollytex Carpet Wipes, and Technical Service demonstrations,” observed Croix.

The theme of our show borrowed on the earthquake-prone reputation of the area and Beaulieu representatives passed out ‘Go Bags’ with earthquake preparedness tips. And just in time, too. Southern California experienced a 5.0 earthquake just two days later.

Bliss by Beaulieu™ is from the #1 carpet-only producer in the world: Beaulieu of America. Bliss features the Healthy Home™ collection, the only carpet with Silver Release™ antibacterial protection that inhibits the growth of bacteria, mold and mildew naturally, for the life of the carpet.

For more information, contact:
Patricia Flavin
Sr. VP Marketing
Beaulieu of America
patricia.flavin@beaulieugroup.com



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