Article Number: 4640
Beaulieu Moves Into Largest Multi-Housing Show
LAS VEGAS, July 9, 2009—There was a new kid on the block at the largest multi-housing trade show in the country last week. Beaulieu of America took its new Property Management Solutions program and exclusive Magic Fresh carpet treatment to the NAA Education Conference & Exposition in the Mandalay Bay Resort. The NAA is the National Apartment Association and sponsors the annual event. Beaulieu was one of 350 exhibiting companies reaching the over 5,500 owners and managers who attended.
Beaulieu executives were very pleased with the reception. Ralph Boe, president and CEO of Beaulieu of America, attended opening day. “This is the right step for us and furthers our commitment to raising awareness of our brand and unique benefits with the multi-housing industry. It’s good for us and our dealers.”
Magic Fresh®, Beaulieu’s odor destroying carpet treatment, was the company’s focus at the show. “The benefits to the multi-housing property manager or owner are huge,” commented Patricia Flavin, Senior VP of Marketing who also attended. “This makes carpet an even more practical flooring choice, especially for pet-friendly properties.” Beaulieu conducted Magic Fresh demonstrations for visitors to the booth during the three-day event.
When asked what prompted the increased interest in the multi-housing segment, the increasing demand is the simple answer. The economy, growing immigrant populations and changing demographics are fueling a projected growth in the U.S of $1.1 Trillion in new apartment buildings by 2030 according to a report published by the NAA. “We intend to be a major floor covering brand serving this growing market,” stated Boe.
Beaulieu of America is the largest carpet-only producer in America with brands such as Bliss by Beaulieu™ and Hollytex® Quick Ship Commercial Solutions.
For more information, contact:
Patricia Flavin
Senior VP of Marketing
patricia.flavin@beaulieugroup.com
706-272-7365
Beaulieu executives were very pleased with the reception. Ralph Boe, president and CEO of Beaulieu of America, attended opening day. “This is the right step for us and furthers our commitment to raising awareness of our brand and unique benefits with the multi-housing industry. It’s good for us and our dealers.”
Magic Fresh®, Beaulieu’s odor destroying carpet treatment, was the company’s focus at the show. “The benefits to the multi-housing property manager or owner are huge,” commented Patricia Flavin, Senior VP of Marketing who also attended. “This makes carpet an even more practical flooring choice, especially for pet-friendly properties.” Beaulieu conducted Magic Fresh demonstrations for visitors to the booth during the three-day event.
When asked what prompted the increased interest in the multi-housing segment, the increasing demand is the simple answer. The economy, growing immigrant populations and changing demographics are fueling a projected growth in the U.S of $1.1 Trillion in new apartment buildings by 2030 according to a report published by the NAA. “We intend to be a major floor covering brand serving this growing market,” stated Boe.
Beaulieu of America is the largest carpet-only producer in America with brands such as Bliss by Beaulieu™ and Hollytex® Quick Ship Commercial Solutions.
For more information, contact:
Patricia Flavin
Senior VP of Marketing
patricia.flavin@beaulieugroup.com
706-272-7365
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