CHICAGO, IL July 20, 2009—With the aim of helping dealers increase their own sales, Beaulieu of America hosted 250+ at its first-ever Bolingbrook, IL warehouse show and sale. The invitation-only event ran for two days in this Chicago suburb. Dealers from the Chicago-land market; as well as from Minnesota, Wisconsin, Nebraska, Indiana, Iowa, Missouri, Illinois and Ohio were represented.

Everything from remnants to large rolls, from $1.50 sq. yd. to $16.00 sq. yd., and from Bliss for Kids™ to award-winning Bliss by Beaulieu Flirtation™ were offered to these dealers at “stimulating values”. Sales far exceeded expectations, according to Beaulieu executives.

“This sale was extremely successful due largely to the support of our dealers,” commented Richard Abramowicz, Divisional VP– Central Division for Beaulieu of America. “Many of our dealers said this was one of the best sales they had attended.”

Beaulieu of America is the largest carpet-only producer in America with brands such as Bliss by Beaulieu™ , Coronet® and Hollytex® Commercial Solutions.

For more information, contact:
Patricia Flavin
Senior VP of Marketing
Beaulieu of America
patricia.flavin@beaulieugroup.com
706-272-7365