DALTON GA, Sept.10, 2009—Seeing a robust market for modular carpet tile in the Mainstreet category, Beaulieu of America is responding to the need. Officials announced the creation of two new styles marketed by the company’s residential side and under the Hollytex® label. Both styles, Cityscapes 22 and Hot Circuit 26, are made with Beaulieu’s advanced generation solution dyed nylon that features jet twist and metallic color technology.

Ben Hahn, Director of Marketing and Sales for Hollytex Commercial, heads-up the launch effort and is quick to point out other features of the new entries. “Both style collections have our Magic Fresh® odor destroying technology and are made with our own Nexterra® backing. You can’t get a better product for this market,” stated Hahn. Magic Fresh is quickly developing a strong reputation in the property management arena by effectively managing odors in common areas like fitness rooms and dorms. Nexterra, made from 85% post-consumer content, has been well known and highly regarded on the commercial side since its inception 5 years ago. The eco-friendly backing makes its debut to Beaulieu’s residential dealers with this launch.

Beaulieu will support dealers often faced with time-critical delivery demands in order to secure the sale with its Quick Ship program. “Beaulieu dealers can have the confidence knowing they’ll have the best modular program on the market,” observed Hahn. “It’s a win-win for everyone.”

Beaulieu of America is the largest carpet-only producer in America with brands such as Bliss by Beaulieu™, Coronet®, and Hollytex® Commercial Solutions and Beaulieu Property Management Solutions for the multi-family housing industry.


For more information, contact:
Patricia Flavin
Senior VP of Marketing
Beaulieu of America
patricia.flavin@beaulieugroup.com
706-272-7365