Article Number: 4864
Mohawk: Scotchgard gives retailers unique competitive advantages
Mohawk Hardwood is giving retailers a strong sales advantage by featuring Scotchgard Protector Advanced Repel Technology by 3M in some of its flooring products. The company has partnered with 3M to bring this industry-first, superior surface finish to the majority of its Lineage and Revival collections. This exclusive finish gives these Mohawk hardwood floors a premier resistance to stains and grime, keeping flooring cleaner and newer looking longer.
Scotchgard not only protects Mohawk hardwood floors against catastrophic stains and marks, but also makes the floor much easier to clean. This innovative finish protects floors against some of the most severe culprits such as permanent markers, latex paint, nail polish and grape juice. Scotchgard also makes floors easier to maintain because most soil, stains and spills clean up without a trace.
A distinct sales advantage for the retailer
Today’s retailers are more interested than ever in finding ways to differentiate themselves and keep volume products profitable. Many hardwood purchases still revolve around a few key species and finishes. When consumers have a dozen stores offering oak, they often wind up focusing their decision on price. If a retailer has a way to demonstrate why his oak is actually different, suddenly that retail store has an advantage. The unique attributes that Scotchgard brings to a hardwood floor give the retailer carrying these Mohawk products tangible added-value benefits that other retailers’ similar products will not.
Additional unique competitive advantages are found specifically in the engineered hardwood options within the Revival and Lineage lines that feature Scotchgard. These Mohawk engineered products were the first in the marketplace to achieve FloorScore certification and CARB Phase 2 compliance.
Mohawk also equips some of the Revival products with another competitive advantage: easier installation. The patented Uniclic glueless locking system has been incorporated into select products within this collection, allowing customers to bypass traditional methods, reducing the time it takes to install a hardwood floor as Uniclic planks simply “click” together for easy installation.
All Mohawk products featuring Scotchgard are made in the U.S. The Scotchgard premium finish, environmental accountability and Uniclic easy installation locking system found in Mohawk’s Lineage and Revival collection give retailers carrying these hardwood lines a legitimately enhanced market position against their competitors.
Scotchgard not only protects Mohawk hardwood floors against catastrophic stains and marks, but also makes the floor much easier to clean. This innovative finish protects floors against some of the most severe culprits such as permanent markers, latex paint, nail polish and grape juice. Scotchgard also makes floors easier to maintain because most soil, stains and spills clean up without a trace.
A distinct sales advantage for the retailer
Today’s retailers are more interested than ever in finding ways to differentiate themselves and keep volume products profitable. Many hardwood purchases still revolve around a few key species and finishes. When consumers have a dozen stores offering oak, they often wind up focusing their decision on price. If a retailer has a way to demonstrate why his oak is actually different, suddenly that retail store has an advantage. The unique attributes that Scotchgard brings to a hardwood floor give the retailer carrying these Mohawk products tangible added-value benefits that other retailers’ similar products will not.
Additional unique competitive advantages are found specifically in the engineered hardwood options within the Revival and Lineage lines that feature Scotchgard. These Mohawk engineered products were the first in the marketplace to achieve FloorScore certification and CARB Phase 2 compliance.
Mohawk also equips some of the Revival products with another competitive advantage: easier installation. The patented Uniclic glueless locking system has been incorporated into select products within this collection, allowing customers to bypass traditional methods, reducing the time it takes to install a hardwood floor as Uniclic planks simply “click” together for easy installation.
All Mohawk products featuring Scotchgard are made in the U.S. The Scotchgard premium finish, environmental accountability and Uniclic easy installation locking system found in Mohawk’s Lineage and Revival collection give retailers carrying these hardwood lines a legitimately enhanced market position against their competitors.
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