Karastan Focuses on Consumer Experience in New Web Site
Article Number: 5024

DALTON, GA, October 27, 2009—The dynamic new Karastan.com Web site uses the latest technology and programs to create a Karastan brand experience for consumers—upscale, elegant, innovative and infinitely useful.

“Karastan was founded in 1928 by Marshall Field and has remained the industry’s luxury floor covering brand by embracing change in product, presentation and consumer experience,” said Connie Berry, director of marketing.

“The new Karastan.com is entirely focused on the consumer. We are providing carpet and rug shoppers with relevant ways to find, locate and view Karastan carpets and rugs. Karastan.com helps them find their perfect carpet and/or rug. Interacting with our consumers is especially important for Karastan. The new Karastan.com provides carpet and rug buyers with more information and strengthens our brand identity with younger consumers.” The new site features an interactive rug planner, online catalogs as well as a new blog section that will be coming soon.

“My Karastan” on Karastan.com allows women to create their own account and share their favorite Karastan carpet and rugs with their family and friends.

“We also have developed our online merchandising,” Berry said, “by grouping and displaying coordinating products, room scenes, color lines and optional shapes for each product. We provide a ‘zoom in’ feature that allows a consumer to see all the intricate details in each style.”

A new Video Gallery spotlights videos on Karastan’s environmental initiatives, products and Statement Maker campaign.

A new room scene gallery collection provides design inspiration and ideas. Karastan also has launched Designer on Call, where consumers can hire one of five featured designers to help them create their perfect Karastan room.

One of the best features of the redesigned site is the new Karastan retailer search. Consumers can determine, using Google Maps technology, the dealer nearest to them as well as the products the dealer carries, store hours and contact information.

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10/30/2009 9:14:24 AM
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