Article Number: 5246
Mohawk adds post-consumer content to EverStrand BCF, Certification letters now available on demand
DALTON—In adding to its portfolio of recycling and green initiatives, Mohawk Industries has developed technology allowing for the use of post-consumer recycled content in its EverStrand BCF carpet styles.
Effective immediately, all Mohawk EverStrand BCF and EverStrand BCF XtraSoft fibers will include post-consumer recycled content from plastic bottles. Additionally, the mill will provide “on demand certification letters” to document recycled content for all EverStrand carpet styles.
“This provides retailers with the advantage of having a green benefit associated with all Mohawk EverStrand products,” said Jenny Cross, Mohawk’s director of sustainability. “No matter which EverStrand style fits a consumer’s home, she knows it’s one that offers a noteworthy positive environmental effect.”
Mike Goodall, Mohawk’s national marketing director, said, “All EverStrand carpet styles will have ‘on demand certification letters’ available to document the recycled content once the conversion is complete. To our knowledge, no other [flooring] manufacturer makes these certification letters available.”
David Duncan, the mill’s vice president of marketing, said EverStrand filament styles are being introduced with the fiber. “We’re expanding the EverStrand BCF collection, particularly with new products in our EverStrand BCF XtraSoft fiber line. This gives retailers a wider breadth of product to satisfy the tastes and preferences of today’s consumer.”
EverStrand BCF XtraSoft fiber brings a superior level of aesthetics, performance and feel to the polyester category, Duncan said. Introduced in 2008 into Mohawk’s Sensationally Soft line, the fiber offers “quality, durability and softness that reaches new heights for polyester.” Mohawk also offers a lifetime stain resistance warranty for the product.
Duncan and Cross noted that Mohawk has a heritage in recycling plastic bottles into carpet and plans to further develop its EverStrand BCF technology to include more post-consumer recycled content in the future.
“All of our EverStrand BCF styles will be converted to the new technology during the first quarter of 2010,” Goodall said.
Mohawk has recycled more than 24 billion soft drink bottles for use in carpet fiber and continues recycling more than 3 billion bottles each year, Duncan concluded. One out of every four bottles recycled in North America becomes Mohawk carpet. Its EverStrand fiber is a staple polyester that has been produced entirely from recycled soft drink bottles.
To learn more about Mohawk or EverStrand, call 706.272.4961 or visit mohawkgreenworks.com.
Effective immediately, all Mohawk EverStrand BCF and EverStrand BCF XtraSoft fibers will include post-consumer recycled content from plastic bottles. Additionally, the mill will provide “on demand certification letters” to document recycled content for all EverStrand carpet styles.
“This provides retailers with the advantage of having a green benefit associated with all Mohawk EverStrand products,” said Jenny Cross, Mohawk’s director of sustainability. “No matter which EverStrand style fits a consumer’s home, she knows it’s one that offers a noteworthy positive environmental effect.”
Mike Goodall, Mohawk’s national marketing director, said, “All EverStrand carpet styles will have ‘on demand certification letters’ available to document the recycled content once the conversion is complete. To our knowledge, no other [flooring] manufacturer makes these certification letters available.”
David Duncan, the mill’s vice president of marketing, said EverStrand filament styles are being introduced with the fiber. “We’re expanding the EverStrand BCF collection, particularly with new products in our EverStrand BCF XtraSoft fiber line. This gives retailers a wider breadth of product to satisfy the tastes and preferences of today’s consumer.”
EverStrand BCF XtraSoft fiber brings a superior level of aesthetics, performance and feel to the polyester category, Duncan said. Introduced in 2008 into Mohawk’s Sensationally Soft line, the fiber offers “quality, durability and softness that reaches new heights for polyester.” Mohawk also offers a lifetime stain resistance warranty for the product.
Duncan and Cross noted that Mohawk has a heritage in recycling plastic bottles into carpet and plans to further develop its EverStrand BCF technology to include more post-consumer recycled content in the future.
“All of our EverStrand BCF styles will be converted to the new technology during the first quarter of 2010,” Goodall said.
Mohawk has recycled more than 24 billion soft drink bottles for use in carpet fiber and continues recycling more than 3 billion bottles each year, Duncan concluded. One out of every four bottles recycled in North America becomes Mohawk carpet. Its EverStrand fiber is a staple polyester that has been produced entirely from recycled soft drink bottles.
To learn more about Mohawk or EverStrand, call 706.272.4961 or visit mohawkgreenworks.com.
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