Article Number: 5392
New Bliss Healthy Home Ad Campaign To Boost Spring Sales
DALTON GA, March 2010 — The most popular Bliss collection, Healthy Home, will be the star of consumer ads appearing in Beautiful Flooring and Fabulous Floors magazines for the spring season.
“These are new ads that show a real-life story,” commented Patricia Flavin, SVP Marketing for Beaulieu of America. “Every mom in America can identify with something like your child’s lollipop being dropped on the floor and the whole ‘3-second rule’ thing. With Bliss Healthy Home carpet, we offer her real solutions for everyday living.”
Healthy Home has Beaulieu’s Silver Release antimicrobial treatment that uses silver, zinc and/or copper ions to effectively eliminate stain and odor causing bacteria, mold and mildew. It also has Magic Fresh that reduces household odors, such as cooking, pet and smoking odors. Both features have caught the attention of Bliss customers, especially moms with children, according to the company.
“We selected these two publications because they really zero-in on our demographic. Women who read these magazines are definitely shopping for floor covering and decorating ideas,” observed Flavin. Beautiful Flooring distributes approximately 350,000 issues to home improvement centers and supermarkets. Fabulous Floors is found in bookstores like Barnes & Noble and Borders.
Also as part of Beaulieu’s spring strategy, the company will launch its “Bloomin’ Bliss” dealer promotion, starting April 4 and running through July 3. Registered dealers are able to earn a $200 American Express Gift Card for every 200 yards of Bliss carpet (except for Bliss for Kids) they sell during the promotion.
And new this spring, Bliss Brand Ambassadors have begun their work, visiting Bliss retailers, meeting with sales associates and freshening-up displays.
“Our consumer ads will invite consumers to visit their Bliss dealer and our Bliss dealers will be rewarded substantially for selling Bliss product. How blissful is that?” said Flavin.
About Bliss by Beaulieu …
Bliss by Beaulieu is the residential carpet brand designed to appeal to preferences of female consumers in colors, styles, indoor environment, durability and overall shopping experience. Bliss is made by Beaulieu of America, largest carpet-only producer in the world.
For more information, contact:
Patricia Flavin
Sr. VP Marketing
Beaulieu of America
patricia.flavin@beaulieugroup.com
“These are new ads that show a real-life story,” commented Patricia Flavin, SVP Marketing for Beaulieu of America. “Every mom in America can identify with something like your child’s lollipop being dropped on the floor and the whole ‘3-second rule’ thing. With Bliss Healthy Home carpet, we offer her real solutions for everyday living.”
Healthy Home has Beaulieu’s Silver Release antimicrobial treatment that uses silver, zinc and/or copper ions to effectively eliminate stain and odor causing bacteria, mold and mildew. It also has Magic Fresh that reduces household odors, such as cooking, pet and smoking odors. Both features have caught the attention of Bliss customers, especially moms with children, according to the company.
“We selected these two publications because they really zero-in on our demographic. Women who read these magazines are definitely shopping for floor covering and decorating ideas,” observed Flavin. Beautiful Flooring distributes approximately 350,000 issues to home improvement centers and supermarkets. Fabulous Floors is found in bookstores like Barnes & Noble and Borders.
Also as part of Beaulieu’s spring strategy, the company will launch its “Bloomin’ Bliss” dealer promotion, starting April 4 and running through July 3. Registered dealers are able to earn a $200 American Express Gift Card for every 200 yards of Bliss carpet (except for Bliss for Kids) they sell during the promotion.
And new this spring, Bliss Brand Ambassadors have begun their work, visiting Bliss retailers, meeting with sales associates and freshening-up displays.
“Our consumer ads will invite consumers to visit their Bliss dealer and our Bliss dealers will be rewarded substantially for selling Bliss product. How blissful is that?” said Flavin.
About Bliss by Beaulieu …
Bliss by Beaulieu is the residential carpet brand designed to appeal to preferences of female consumers in colors, styles, indoor environment, durability and overall shopping experience. Bliss is made by Beaulieu of America, largest carpet-only producer in the world.
For more information, contact:
Patricia Flavin
Sr. VP Marketing
Beaulieu of America
patricia.flavin@beaulieugroup.com
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