DALTON GA, April 2010 — Beaulieu announced today an additional incentive to its already popular dealer promotion. Beginning April 4 and continuing through May 29, qualified Bliss dealers will be able to earn an additional $100 American Express Gift Card for the first 100 yards of Bliss carpet they sell (except Bliss for Kids). Company officials point out that this is in addition to the $200 American Express Gift Card for every 200 yards of Bliss carpet sold that qualified dealers will earn during the entire promotion ending July 3.

“For the next 13 weeks, qualified Bliss dealers can earn $300 or more selling Bliss,” announced Mike McAllister, VP Marketing Information Systems at Beaulieu of America, “This is undoubtedly our best promotional program ever!” Bliss dealers are urged to contact their representatives for qualifying details.

About Bliss by Beaulieu …

Bliss by Beaulieu is the residential carpet brand designed to appeal to preferences of female consumers in colors, styles, indoor environment, durability and overall shopping experience. Bliss is made by Beaulieu of America, the largest carpet-only producer in the world.

For more information, contact:
Patricia Flavin
Sr. VP Marketing
Beaulieu of America
800-227-7211
patricia.flavin@beaulieugroup.com