Article Number: 5614
Quick-Step Designer Partner Showcased at Nebraska Furniture Mart Event
Dallas, May 25, 2010 – Quick-Step’s interior designer/style expert Erinn Valencich “as seen on HGTV” was showcased on Saturday at a Nebraska Furniture Mart (NFM) retail event where she shared expert design tips and style inspiration with NFM’s customers.
“As the source of design insight, Erinn’s expert advice strengthens retailer sales by providing guidance during the selection process and also by validating the end-consumer’s decision to purchase Quick-Step,” said Roger Farabee, senior vice president of marketing for Quick-Step.
“Our designer partnership with Erinn is another facet of the comprehensive Quick-Step merchandising program already supporting Quick-Step retailers and equipping them for success with the Quick-Step product,” said Farabee. “Having a designer attached to the brand is just another point of differentiation for Quick-Step over other flooring competitors, helping retailers sell more Quick-Step product.”
Erinn supports Quick-Step dealers through frequent participation in retail events such as Nebraska Furniture Mart’s design seminar for their customers. In addition, Erinn is woven throughout the Quick-Step merchandising program in point of sale materials, catalogs, displays, web initiatives, and co-op advertising. She has also selected some of her favorite Quick-Step decors to recommend to consumers as “Designer’s Choice” products and will assist Quick-Step in the development of future new programs.
Erinn, who has used Quick-Step floors in her own room designs, is known for her elegant, glamorous, contemporary style. She has hosted several specials for “HGTV”, has appeared on “The View”, and has been featured in many design publications, including House Beautiful, Home, and Better Homes & Gardens. Erinn has designed rooms for numerous celebrities and owns a multi-faceted design company in California.
Why are Erinn and Quick-Step a good fit? Erinn’s design philosophy mirrors Quick-Step’s own core design principle, “Beautiful Rooms Are Meant To Be Lived In”. Erinn is keenly interested in the live-ability of design. “Of course your home should be stylish. But if you can’t enjoy living in it, what’s the point?” said Erinn Valencich, Quick-Step’s new designer partner. “I believe in creating spaces that are fun, elegant, and livable. That is why I use Quick-Step floors. Quick-Step gives me the design freedom I demand – offering a stunning variety of colors and styles. And I know that Quick-Step floors will stand up to busy lives, and stay looking great.”
To view Erinn’s style tips and original Quick-Step webisodes go to quickstep.com.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. For additional information, visit quickstep.com.
“As the source of design insight, Erinn’s expert advice strengthens retailer sales by providing guidance during the selection process and also by validating the end-consumer’s decision to purchase Quick-Step,” said Roger Farabee, senior vice president of marketing for Quick-Step.
“Our designer partnership with Erinn is another facet of the comprehensive Quick-Step merchandising program already supporting Quick-Step retailers and equipping them for success with the Quick-Step product,” said Farabee. “Having a designer attached to the brand is just another point of differentiation for Quick-Step over other flooring competitors, helping retailers sell more Quick-Step product.”
Erinn supports Quick-Step dealers through frequent participation in retail events such as Nebraska Furniture Mart’s design seminar for their customers. In addition, Erinn is woven throughout the Quick-Step merchandising program in point of sale materials, catalogs, displays, web initiatives, and co-op advertising. She has also selected some of her favorite Quick-Step decors to recommend to consumers as “Designer’s Choice” products and will assist Quick-Step in the development of future new programs.
Erinn, who has used Quick-Step floors in her own room designs, is known for her elegant, glamorous, contemporary style. She has hosted several specials for “HGTV”, has appeared on “The View”, and has been featured in many design publications, including House Beautiful, Home, and Better Homes & Gardens. Erinn has designed rooms for numerous celebrities and owns a multi-faceted design company in California.
Why are Erinn and Quick-Step a good fit? Erinn’s design philosophy mirrors Quick-Step’s own core design principle, “Beautiful Rooms Are Meant To Be Lived In”. Erinn is keenly interested in the live-ability of design. “Of course your home should be stylish. But if you can’t enjoy living in it, what’s the point?” said Erinn Valencich, Quick-Step’s new designer partner. “I believe in creating spaces that are fun, elegant, and livable. That is why I use Quick-Step floors. Quick-Step gives me the design freedom I demand – offering a stunning variety of colors and styles. And I know that Quick-Step floors will stand up to busy lives, and stay looking great.”
To view Erinn’s style tips and original Quick-Step webisodes go to quickstep.com.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. For additional information, visit quickstep.com.
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