Article Number: 5709
WhoLovesMohawk.com Lets People Share Experiences with Company’s Flooring Products
DALTON (July 6, 2010)—Who loves Mohawk? Apparently, plenty of people.
Mohawk has enriched an internet microsite, www.wholovesmohawk.com, with video, downloads, and other consumer-oriented elements that encourages consumers to share their experiences with Mohawk products and people.
“We created this site so that we’d have a place to share key events and centralize information that appears in multiple places online,” said David Duncan, Vice President of Marketing. “And we also wanted to encourage people to tell us their stories. Many people have had very positive experiences with the Mohawk brand, and they’re willing to share them with lots of other consumers.”
The site features announcements and updates on events and projects such as:
• Mohawk SmartStrand at the Family Circle Cup Tennis Tournament
• Mohawk’s products in the Country Living New World Home and the upcoming House Beautiful Kitchen of the Year
• Mohawk “In The News,” featuring TV reports, magazine articles and other positive reports on Mohawk and its products.
Duncan said flooring retailers are invited to visit the site and contribute their own comments on why they love Mohawk.
To learn more, visit the website at www.wholovesmohawk.com. Mohawk also has a very active social media with Facebook and Twitter. Click “Like” for Mohawk on Facebook, and follow Mohawk on Twitter: @mohawkflooring.
About Mohawk
Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.
Mohawk has enriched an internet microsite, www.wholovesmohawk.com, with video, downloads, and other consumer-oriented elements that encourages consumers to share their experiences with Mohawk products and people.
“We created this site so that we’d have a place to share key events and centralize information that appears in multiple places online,” said David Duncan, Vice President of Marketing. “And we also wanted to encourage people to tell us their stories. Many people have had very positive experiences with the Mohawk brand, and they’re willing to share them with lots of other consumers.”
The site features announcements and updates on events and projects such as:
• Mohawk SmartStrand at the Family Circle Cup Tennis Tournament
• Mohawk’s products in the Country Living New World Home and the upcoming House Beautiful Kitchen of the Year
• Mohawk “In The News,” featuring TV reports, magazine articles and other positive reports on Mohawk and its products.
Duncan said flooring retailers are invited to visit the site and contribute their own comments on why they love Mohawk.
To learn more, visit the website at www.wholovesmohawk.com. Mohawk also has a very active social media with Facebook and Twitter. Click “Like” for Mohawk on Facebook, and follow Mohawk on Twitter: @mohawkflooring.
About Mohawk
Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.
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