DALTON GA August 2, 2010 – Starting August 1, Bliss dealers will have an opportunity to put some “Magic” in their own wallets, thanks to the “Magic Fresh Magic Offer” announced by Beaulieu. For every 200 yards of qualifying Bliss by Beaulieu carpet with Magic Fresh, the qualified Bliss dealer will earn a $200 American Express Gift Card. Dealers are asked to contact their Bliss representative to see if they qualify and to get program materials. Bliss for Kids is not included in the program.

The incentive program runs from August 1 through January 1, 2011, allowing dealers to earn more for the upcoming holiday season. American Express Gift Cards are welcome in thousands of stores, restaurants and theaters, nationwide.

Dealers can visit beaulieuofamerica.com/magic-offer for more information.

“The American Express Gift Card program has proven to be extremely popular with our dealers,” according to Patricia Flavin, Senior VP of Marketing for Beaulieu of America. “And our Magic Fresh odor reducing feature is catching on with consumers. She’ll spend over $7 billion this year on fragrances and air fresheners, so controlling odors are a big deal to her.” The company’s campaign of “Doggone Amazing!” (based on new test results in controlling pet smells; as well as cooking and other common household odors) has inspired the Magic Fresh puppy featured in ads to “fetch” as many gift cards for the dealer as he/she can earn during the promotion. “There’s no limit to how much a dealer can earn with Magic Fresh,” stated Flavin.

About Magic Fresh
Magic Fresh is a proprietary formula that is exclusive to Beaulieu of America. Magic Fresh neutralizes most common household odors, such as pet, cooking and smoking odors. It is self-renewing, completely natural and effective for the life of the carpet.

About Beaulieu of America
Beaulieu of America is the largest carpet-only producer in the world, employing over 6,000 associates in over 30 facilities. It is based in Dalton, Georgia and markets carpet branded Bliss by Beaulieu for the residential replacement market, Hollytex for main street commercial installations, Beaulieu Property Management Solutions for multi-family housing and Armstrong FashionSmart for new home construction.

For more information, contact:
Patricia Flavin
Senior VP of Marketing
Beaulieu of America
706-272-7365
patricia.flavin@beaulieugroup.com