Article Number: 5827
Armstrong World Industries: Investing in our dealer network with social media
Chances are you have a Facebook page, Twitter account or LinkedIn profile. Your customers do. In fact research shows that more than half of adults online in the U.S. use some form of social media. Online tools such as social media are moving into the spotlight and marketers are eager to jump on board. But not everyone knows how to take advantage of these new online tools to drive business.
Armstrong is using online tools to increase brand awareness and drive customers to its dealers. The company is already investing in its brand at industry-leading rates. Social media and other online tools provide a whole new way for the company to build its brand and connect with potential customers.
Armstrong Elite dealers can testify to the company’s robust efforts to harness online tools to grow their businesses. Armstrong works to identify opportunities and convert online leads into retail flooring sales. Tools, such as Armstrong’s online dealer locator, make it easy for customers exploring Armstrong products online to connect with the dealer closest to them. In addition, Armstrong Elite dealers benefit from co-branding opportunities and priority listings on armstrong.com.
Armstrong also invests in its search engine rankings to ensure that customers using popular ones such as Google to learn about flooring find their way to Armstrong and Armstrong dealers.
Meeting online expectations
Research shows customers expect companies to have an online and social media presence, and Armstrong wants to meet those expectations.
Armstrong currently engages customers through its Facebook page. Readers can access Armstrong’s Facebook page at or by searching “Armstrong Flooring” on Facebook.
The company’s Facebook page is updated frequently to show news and items of interest. Customers can ask questions about products and answers can remain online for future “friends.”
Armstrong’s YouTube channel includes current television advertisements. Viewers can access Armstrong’s YouTube channel at or by searching for “Armstrong Flooring” on YouTube.
Each ad has been watched thousands of times and feedback from viewers lets Armstrong know when it is effectively increasing brand awareness.
Armstrong invests in online tools like social media because it sees the potential to tune into the voices of consumers, to raise brand awareness and drive business for our dealers.
Armstrong is using online tools to increase brand awareness and drive customers to its dealers. The company is already investing in its brand at industry-leading rates. Social media and other online tools provide a whole new way for the company to build its brand and connect with potential customers.
Armstrong Elite dealers can testify to the company’s robust efforts to harness online tools to grow their businesses. Armstrong works to identify opportunities and convert online leads into retail flooring sales. Tools, such as Armstrong’s online dealer locator, make it easy for customers exploring Armstrong products online to connect with the dealer closest to them. In addition, Armstrong Elite dealers benefit from co-branding opportunities and priority listings on armstrong.com.
Armstrong also invests in its search engine rankings to ensure that customers using popular ones such as Google to learn about flooring find their way to Armstrong and Armstrong dealers.
Meeting online expectations
Research shows customers expect companies to have an online and social media presence, and Armstrong wants to meet those expectations.
Armstrong currently engages customers through its Facebook page. Readers can access Armstrong’s Facebook page at or by searching “Armstrong Flooring” on Facebook.
The company’s Facebook page is updated frequently to show news and items of interest. Customers can ask questions about products and answers can remain online for future “friends.”
Armstrong’s YouTube channel includes current television advertisements. Viewers can access Armstrong’s YouTube channel at or by searching for “Armstrong Flooring” on YouTube.
Each ad has been watched thousands of times and feedback from viewers lets Armstrong know when it is effectively increasing brand awareness.
Armstrong invests in online tools like social media because it sees the potential to tune into the voices of consumers, to raise brand awareness and drive business for our dealers.
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