Article Number: 5856
SmartStrand Challenge shows value of fiber for multifamily use
NEW ORLEANS—There was a free iPad on the line at the Mohawk SmartStrand Challenge during the 2010 National Apartment Association (NAA) convention here, and although attendees tried their hardest to win it, using the nastiest household stains they could find, they were no match for Mohawk’s SmartStrand carpet.
Convention goers were allowed to stain samples of SmartStrand carpet with mustard, ketchup, red wine, fruit punch, Hershey’s chocolate syrup, soy sauce, grape jelly and other hard-to-remove materials. The stains were allowed to set, and during the last show session the carpet samples were professionally cleaned. If a stain didn’t come out, the “owner” of that stain would win the iPad. Unfortunately for the stain perpetrators, the carpet cleaned up easily with no traces of a stain.
Mohawk created the SmartStrand Challenge at the NAA convention to demonstrate the permanent, built-in stain resistance of its SmartStrand carpet, a product the FTC granted its own fiber subcategory, triexta, making it the first truly new carpet fiber in over 50 years. “This makes SmartStrand the choice for multifamily,” said Seth Arnold, Mohawk marketing director. “Because of its durability and stain resistance, it’s possible to extend the life of the carpet for additional rentals before replacement. That can have a major impact on ROI.”
Mohawk has conducted other SmartStrand Challenges over the last year. In August 2009, SmartStrand carpet was placed in an enclosure with a 2,800-pound black rhino for two weeks, and in April of this year, more than 95,000 people walked across SmartStrand carpet at The Family Circle Cup tennis tournament in a week’s time. Both times the carpet cleaned easily and showed no signs of wear.
Convention goers were allowed to stain samples of SmartStrand carpet with mustard, ketchup, red wine, fruit punch, Hershey’s chocolate syrup, soy sauce, grape jelly and other hard-to-remove materials. The stains were allowed to set, and during the last show session the carpet samples were professionally cleaned. If a stain didn’t come out, the “owner” of that stain would win the iPad. Unfortunately for the stain perpetrators, the carpet cleaned up easily with no traces of a stain.
Mohawk created the SmartStrand Challenge at the NAA convention to demonstrate the permanent, built-in stain resistance of its SmartStrand carpet, a product the FTC granted its own fiber subcategory, triexta, making it the first truly new carpet fiber in over 50 years. “This makes SmartStrand the choice for multifamily,” said Seth Arnold, Mohawk marketing director. “Because of its durability and stain resistance, it’s possible to extend the life of the carpet for additional rentals before replacement. That can have a major impact on ROI.”
Mohawk has conducted other SmartStrand Challenges over the last year. In August 2009, SmartStrand carpet was placed in an enclosure with a 2,800-pound black rhino for two weeks, and in April of this year, more than 95,000 people walked across SmartStrand carpet at The Family Circle Cup tennis tournament in a week’s time. Both times the carpet cleaned easily and showed no signs of wear.
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