Beaulieu of America provides our dealers with expert retail advertising support services. These include Bliss branded ad materials, direct mail and flyer templates and customizable radio and TV spots to run in your markets.

Beaulieu also provides retail advertising expertise through its dedicated retail agency to assist dealers in planning and orchestrating sales promotions and special events to build store traffic. We are also a frequent advertiser in flooring special interest magazines aimed at consumers in the market for flooring. These publications are distributed nationally and are available to shoppers at bookstores, supermarket chains and big box retailers. Bliss ads in these magazines direct them to the brand’s website dealer locator to find the store nearest them.

To help spread the word about Bliss, Bliss dealers and build traffic, Patricia Flavin, our senior vice president of marketing, has appeared on “Home Live,” a nationally syndicated radio talk show aimed at the DIYer. Beaulieu even helps dealers directly by sending “Bliss Ambassadors” to help them with promotional activities.

Beaulieu is also in the process of completing a totally new website which will be part of a strategy to boost its online presence and support its dealer network even more. The new website will be state-of-the-art and will be a great asset for our dealers.