Quick•Step, the style and technology leader in laminate flooring, primarily drives consumers into stores through our website. With rich photography and stylish room scenes, consumers are inspired by the website and can begin to visualize a truly extraordinary room with Quick•Step in their home.
The website includes important user-friendly basics such as a retailer locater as well as innovative features such as Imagine It, a room visualization tool that helps consumers create a livable, stylish room of their own. Consumers use the design ideas and product information found on the website as a starting point or reference to help narrow down selections before walking into a Quick•Step store.
The main goal is to create a customer experience that not only educates but drives the customer into the retail store.
This year Quick•Step partnered with interior designer/style expert Erinn Valencich, who is also helping drive traffic to Quick•Step retailers by promoting our stylish products and technological advantages, while validating the end-consumer’s decision to buy our brand. Having used our floors for years in her designs, Erinn is thrilled to share her enthusiasm with consumers for high-style Quick•Step floors that are designed for the way she lives. Quick•Step consumers can visit quickstepstyle.com to get inspired with Erinn and learn more about this exciting partnership.