Shaw is dedicated to partnering with retailers this fall to generate store traffic and increase sales through a four-phased marketing approach including national advertising, local marketing support, Shawfloors.com instant win sweepstakes and consumer savings on ShawFloors.com.
This fall, Shaw enhances its television presence on networks such as HGTV and TLC, by adding the Food Network and Style to reach a broader, home-centric audience. Additionally, Shaw will be featured in leading consumer publications like House Beautiful and Traditional Home. Online banner ads will appear on websites like DIYNetwork.com and HGTV.com, attracting millions of home improvement enthusiasts, leading them to Shawfloors.com to play the sweepstakes and get a savings coupon, and, ultimately, directing consumers to Shaw retailers to purchase.
Thousands of consumers will compete every day at Shawfloors.com for instant-win flooring prizes of their choice. The instant win and sweepstakes game on Shawfloors.com, named “Improve My Nest,” allows consumers to play for the flooring makeover grand prize, flooring gift cards, Shaw Living area rugs and more. Consumers may enter once a day, every day. Every consumer can receive a coupon that can be redeemed at Shaw retailers’ stores.
ShawAdSource.com and AnsoAdvantage.com offer a wealth of materials available now to coordinate with campaign visuals and messaging including customizable direct mailers, outdoor banners, newspaper advertisements, TV spots and radio scripts. In order to assist retailers in creating an attractive and cohesive retail environment, all materials offer the fashionable fall colors of plum and aqua, featuring Floora the Owl, the Fall Flooring Event mascot who was welcomed last fall.
The Fall Flooring Event runs Sept. 24 through Nov. 8. Visit ShawFloors.com for more information.
This fall, Shaw enhances its television presence on networks such as HGTV and TLC, by adding the Food Network and Style to reach a broader, home-centric audience. Additionally, Shaw will be featured in leading consumer publications like House Beautiful and Traditional Home. Online banner ads will appear on websites like DIYNetwork.com and HGTV.com, attracting millions of home improvement enthusiasts, leading them to Shawfloors.com to play the sweepstakes and get a savings coupon, and, ultimately, directing consumers to Shaw retailers to purchase.
Thousands of consumers will compete every day at Shawfloors.com for instant-win flooring prizes of their choice. The instant win and sweepstakes game on Shawfloors.com, named “Improve My Nest,” allows consumers to play for the flooring makeover grand prize, flooring gift cards, Shaw Living area rugs and more. Consumers may enter once a day, every day. Every consumer can receive a coupon that can be redeemed at Shaw retailers’ stores.
ShawAdSource.com and AnsoAdvantage.com offer a wealth of materials available now to coordinate with campaign visuals and messaging including customizable direct mailers, outdoor banners, newspaper advertisements, TV spots and radio scripts. In order to assist retailers in creating an attractive and cohesive retail environment, all materials offer the fashionable fall colors of plum and aqua, featuring Floora the Owl, the Fall Flooring Event mascot who was welcomed last fall.
The Fall Flooring Event runs Sept. 24 through Nov. 8. Visit ShawFloors.com for more information.
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