DALTON GA, December 9, 2010 – Beaulieu of America is completing its own home makeover … its home on the Internet, that is.

Slated to launch this January in time for Surfaces and the spring selling season, Beaulieu’s new website under the Bliss brand has been in development for several months.

“The entire purpose for this new website is quite simple.” stated Patricia Flavin, Sr. VP of Marketing for Beaulieu, “We want to support our dealers with the best website possible to entertain and educate the floor covering customer about Bliss products and drive them to Bliss dealers to make the sale.”

The new Bliss website will bear no resemblance to the current site, as an acknowledgement of the increasingly sophisticated and demanding online consumer for a robust web presentation of products and ideas. “This new website will provide our visitors with a uniquely “Blissful” brand experience,” promises Flavin. “It will raise the bar in the flooring category for style, inspiration and information.”

Included in the new site will be a captivating video opening that will literally walk the visitor through a Bliss home, assisted with some very advanced computer-generated effects. Product sheets will acquaint the visitor with details about specific styles and colors. The site will also become the home for a new Bliss blog and Design Trends team to engage the Bliss brand in a dialog about home décor with the consumer.

Navigating through content will be an extensive look at unique Beaulieu proprietary features and benefits, company philosophy and core beliefs about service and community involvement, green leadership, dealer locator and a host of downloadable information for dealers and customers.

Visitors to the Bliss Surfaces Booth S3811 will be invited to take a personal tour of the new website and capabilities.

About Beaulieu of America
Beaulieu of America is the largest carpet-only producer in the world, employing over 6,000 associates in over 30 facilities. It is based in Dalton, Georgia and markets carpet branded Bliss by Beaulieu for the residential replacement market, Hollytex for main street commercial installations, Beaulieu Property Management Solutions for multi-family housing and Armstrong FashionSmart for new home construction.


For more information, contact:
Patricia Flavin
Senior VP of Marketing
Beaulieu of America
706-272-7365
patricia.flavin@beaulieugroup.com