NATIONAL HARBOR, MD (December 6, 2010)—For the finale of its Solutions Aligned Dealer Convention, Mohawk Industries honored its top Floorscapes® and ColorCenter® stores with a banquet, selecting two retailers as National Dealers of the Year.

Joe Montemagni of Baystate Rug and Flooring, Chicopee, MA, was named 2010 Mohawk Floorscapes National Dealer of the Year; and Todd and Renne Wenner of Lima Carpet Corp and Design Center, Avon, NY, were tapped as the 2010 Mohawk ColorCenter National Dealer of The Year. The awards were presented by Mohawk Vice President of Retail Marketing, Manny Llerena.

“This is an honor reserved for the best of the best, and we are delighted to welcome Joe, Todd and Renne into the distinguished circle of retailers who have earned the National Dealer of the Year Award,” Llerena said.

Baystate Rug and Flooring
Baystate Rug and Flooring is recognized as one of the most innovative retailers in the nation, and Llerena said the store “topped the charts on practically every selection criteria for National Dealer of the Year.”

“Joe embodies the all five characteristics of the entrepreneur we’ve talked about all convention: leadership, passion, adaptability, ambition, and courage. His staff meets twice a month for professional training in sales and product knowledge. He takes full advantages of the tools provided by Mohawk as part of the Floorscapes program, and he sets an example for other retailers to follow.”

“This is a remarkable realization of goals we set a while ago,” said Montemagni. “After attending our first Floorscapes convention and seeing the dealers nominated for this award, we couldn’t even imagine what it would take to be considered. But as you start to take away more and more from the Floorscapes program, you start to think, ‘why not us?’ We have pushed ourselves to become better and better.”

Baystate Rug and Flooring has been a Mohawk Floorscapes dealer for eight years. The company was founded in 1975 by the Montemagni family, and installed the Floorscapes system as part of a store location change and makeover. Baystate Rug and Flooring was a regional nominee for the Dealer of the Year Award in 2009.

Lima Carpet Corp and Design Center
Lima Carpet Corp and Design Center joined the Mohawk ColorCenter program in 1996. Llerena noted that last year—in spite of tough economic conditions—the company’s net sales and margins grew double digits. “Todd and Renne’s attention to merchandising is impeccable, and they provide high quality training for their people. Everyone on the staff takes part in the T.O.P.S. (Techniques of Professional Selling) program provided by Mohawk University, and every customer who comes into the store is welcomed by the entire Lima Carpet team as if they were part of the family.”

“I’m living a dream,” said Todd Wenner. “You put your heart and soul into the business, but you never expect anything like this. There is no way we could have done it without the help of family and all the staff at the store. It’s not just us winning the award—it’s the whole company.”

“It truly is an honor to be a Mohawk ColorCenter dealer,” said Renne Wenner.

Lima Carpet Corp and Design Center was also a Regional Dealer of the Year winner in 2009.

Mohawk’s National Dealer of the Year Award is based on a number of criteria, including a percentage increase over previous year’s business, excellence in promoting the store concept, ongoing commitment to training, store standards, brand building, merchandising and installation ideas and community involvement. Twenty-four Mohawk Floorscapes and ColorCenter retailers from across the United States and Canada were nominated as regional winners for this year’s award (regional nominees are attached).

Mohawk introduced its Floorscapes aligned program in 1999. The company spent more than two years researching and developing the Floorscapes concept, which is based on consumer-driven shopping experiences. Research showed that today's floor covering customers are faced with too many choices and too little time, and that the marketplace isn't focused on price as much as personal choice, individual expression, education, and trust. The Floorscapes concept enhances "value added" ideas about floor covering and simplifies the shopping experience by making it easy for shoppers to get information and maintain a sense of control over the process

Founded in 1974, the Mohawk ColorCenter program is the flooring industry’s oldest co-branding program and provides consumers with an easy-to-understand presentation of carpet, hardwood, laminate, ceramic, resilient, cushion, rugs, and other flooring products. Mohawk offers two levels of participation for ColorCenter retailers: ColorCenter Elite, which offers a complete store makeover, and ColorCenter Select, in which a portion of the store is devoted to the ColorCenter selling system.

To learn more about Mohawk’s Aligned Programs, see your Mohawk Representative or email Aligned_Dealer@mohawkind.com.

Mohawk Floorscapes Regional Dealer of the Year Winners

David and Louise Frost
Designer Floors and Interiors
Nashville, TN
Southeast Region

Bob Tiffany
Manasota Flooring
Sarasota, FL
Florida Region

Brian Beseda
Beseda Flooring
Weldon Spring, MO
North Central Region

Jim Mathews
Carpet Corner
Kansas City, KS
Central Plains Region

Joe Montemagni
Baystate Rug and Flooring
Chicopee, MA
Northeast Region

John and Stephanie Landers
Landers Premier Flooring
Austin TX
Southwest Region

Virgil, Carole, and Doug McCool
McCool’s Flooring
Kokomo, IN
Mid-Central Region

Chris Williams and Scott LeClaire
OC Floor Gallery
Ocean City, MD
Mid-Atlantic Region


Gerry and Linda Hodgson
Central Alberta Flooring and Interiors
Red Deer, Alberta
Canada Region

Randy Hughes
Hughes Floor Covering, Inc.
Charlotte, NC
Southeast Central Region

Joe and Britt Moffet
NorthWest Floors
Billings, MT
North West Coast Region

Rich Ure
Factory Flooring Direct
Lake Point, UT
Southwest Coast Region


Mohawk ColorCenter Regional Dealer of the Year Winners

Bill and Jan Browning
Carpet Spectrum
Memphis, TN
Southeast Region

Bob and Nancy Campbell
Creative Floors, Inc.
Orlando, FL
Florida Region

Herb Martinez
Best Buy Carpets
Aurora, IL
North Central Region

Bill Ludwig, Nick Fiala, Scott Sullivan, and John Kennell
Royal Flooring
Altoona, IA
Central Plains Region

Brad and Christy Welsh
Isabella Flooring
Lake Isabella, CA
Southwest Coast Region

Todd and Renne Wenner
Lima Carpet Corp and Design Center
Avon, NY
Northeast Region

Rich and Kathleen Brooks
Brooks Flooring and Interiors
Carlsbad, NM
Southwest Region

Deb DeGraaf
DeGraaf Interiors
Hudsonville, MI
Mid-Central Region


Marty Kinder and Steve Garvey
Pasadena Floors
Pasadena, MD
Mid-Atlantic Region

Stan Breznicar
Vandehaar Flooring
Caledonia, Ontario
Canada Region

Donnie Watkins
Watkins Floor Covering, Inc.
Jacksonville, NC
Southeast Central Region

Jaime Martinez
Jaime’s Designs and Floors
Fresno, CA
North West Coast Region