Article Number: 6249
Shaw’s website honored as one of the year’s 10 best
DALTON—Shawfloors.com has been named one of BtoB magazine’s “10 Great Websites” of 2010. A magazine for marketing strategists, BtoB delivers editorial on all disciplines of business-to-business marketing. The magazine’s goal with this annual article is to highlight the features that make an effective website and provide a list of ten examples they feel exemplify the characteristics every great site should have.
Recognition of shawfloors.com from BtoB is significant for two reasons. First, it is not industry-specific, suggesting that the site has broad appeal outside of the flooring industry (other companies mentioned include Accenture, Airclic, Dropbox, Freight Center, Interaction Design Association, istockphoto, Mack Trucks, SAS Institute and Tyco). Secondly, website usability and design experts nominated shawfloors.com for the honor instead of Shaw submitting the site for consideration.
“With shawfloors.com, we want to provide information, support and inspiration to help people make the best flooring decisions for their homes,” said Todd Callaway, Shaw’s interactive marketing manager. “It’s encouraging to know an objective source like BtoB and its panel of experts like the decisions we’re making. We’re honored for shawfloors.com to be highlighted as a positive example of design and usability.”
Vidya Drego, senior analyst of customer experience at Forrester Research and one of the experts cited in the BtoB article, said that shawfloors.com “has robust functionality and makes great use of multimedia and rich Web applications. You can take a photo of a floor and put the company’s flooring over it to see how it would look. That’s incredibly compelling. They solve a common problem that many companies have—actually being able to envision a product in use.”
Although shawfloors.com is primarily a business-to-consumer site instead of a business-to-business site, the magazine liked the way the site balances consumers’ needs with the needs of business people like retailers, designers and building professionals.
“One of the best parts of this recognition,” said Callaway, “is the opportunity it gives us to promote Shaw Web Studio, the web services that Shaw provides flooring retailers. Our plan all along when developing shawfloors.com was to first build the tools for our own site and then leverage that investment to help retailers with their sites. Most of the same features and benefits that lead BtoB to recognize shawfloors.com are available for retailers’ own sites.”
According to Misty Hodge, Shaw’s web services manager, dealers recognize the power of the web, but have difficulty with time, cost and technology expertise. Shaw Web Studio addresses these concerns with solutions for retailers who need a website or are looking to make their existing websites better. Solutions include customized websites, product catalogs, select content and automated delivery of product images and data. All of the tools are easy-to-use, easy-to-maintain and affordable.
“Our goal is to provide retailers a way to capitalize on the success of shawfloors.com with positive and informative web experiences for their respective consumers,” she said. “Shaw Web Studio will dramatically help retailers create and maintain professional, affordable websites. Shaw is proud to support our retailers and take the industry to the next level in marketing technology.”
BtoB’s “Ten Great Websites 2010” article can be found at btobonline.com.
For more information on Shaw’s web services, call 888.742.9932 or visit shawwebstudio.com.
Recognition of shawfloors.com from BtoB is significant for two reasons. First, it is not industry-specific, suggesting that the site has broad appeal outside of the flooring industry (other companies mentioned include Accenture, Airclic, Dropbox, Freight Center, Interaction Design Association, istockphoto, Mack Trucks, SAS Institute and Tyco). Secondly, website usability and design experts nominated shawfloors.com for the honor instead of Shaw submitting the site for consideration.
“With shawfloors.com, we want to provide information, support and inspiration to help people make the best flooring decisions for their homes,” said Todd Callaway, Shaw’s interactive marketing manager. “It’s encouraging to know an objective source like BtoB and its panel of experts like the decisions we’re making. We’re honored for shawfloors.com to be highlighted as a positive example of design and usability.”
Vidya Drego, senior analyst of customer experience at Forrester Research and one of the experts cited in the BtoB article, said that shawfloors.com “has robust functionality and makes great use of multimedia and rich Web applications. You can take a photo of a floor and put the company’s flooring over it to see how it would look. That’s incredibly compelling. They solve a common problem that many companies have—actually being able to envision a product in use.”
Although shawfloors.com is primarily a business-to-consumer site instead of a business-to-business site, the magazine liked the way the site balances consumers’ needs with the needs of business people like retailers, designers and building professionals.
“One of the best parts of this recognition,” said Callaway, “is the opportunity it gives us to promote Shaw Web Studio, the web services that Shaw provides flooring retailers. Our plan all along when developing shawfloors.com was to first build the tools for our own site and then leverage that investment to help retailers with their sites. Most of the same features and benefits that lead BtoB to recognize shawfloors.com are available for retailers’ own sites.”
According to Misty Hodge, Shaw’s web services manager, dealers recognize the power of the web, but have difficulty with time, cost and technology expertise. Shaw Web Studio addresses these concerns with solutions for retailers who need a website or are looking to make their existing websites better. Solutions include customized websites, product catalogs, select content and automated delivery of product images and data. All of the tools are easy-to-use, easy-to-maintain and affordable.
“Our goal is to provide retailers a way to capitalize on the success of shawfloors.com with positive and informative web experiences for their respective consumers,” she said. “Shaw Web Studio will dramatically help retailers create and maintain professional, affordable websites. Shaw is proud to support our retailers and take the industry to the next level in marketing technology.”
BtoB’s “Ten Great Websites 2010” article can be found at btobonline.com.
For more information on Shaw’s web services, call 888.742.9932 or visit shawwebstudio.com.
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