Article Number: 6283
Beaulieu Announces Blissful Dealer Incentives for 2011
DALTON GA, January 12, 2011 – Beaulieu will be doing more than showing off its new Bliss collections, displays and totally new website at Surfaces, January 25 – 27. It will be offering blissful deals to dealers, too.
To celebrate the introduction of its new Bliss Magic Fresh Collection and Bliss HealthyTouch Collection, Beaulieu will issue dealer coupons. For dealers who take both collection displays, the dealer will receive $1,600 in coupons that are valid for any style on either display. The dealer can use one $25 coupon per invoice line item of 40 sq. yds. or more. “That adds up to substantial savings,” according to Mike McAllister, VP of Marketing Information Systems. “It practically pays for itself.”
In addition to coupons, Beaulieu is also adding special terms for purchasing the displays to make it easier to showcase the latest Bliss product. When the dealer buys both displays, the dealer gets special 180-day terms, payable in equal installments over six months. Or if the dealer buys one of the displays, the dealer gets special 90-day terms, payable in equal installments over three months.
Both the Magic Fresh and HealthyTouch displays are completely new, up-scale designs with built-in customer demonstration areas to prove the effectiveness of Beaulieu’s Magic Fresh odor reducing treatment. The Magic Fresh Collection display holds 32 styles arranged good-better-best. The HealthyTouch displayholds 20 styles of Beaulieu’s softest-ever SoftSense BCF polyester filament fiber carpet loaded with features like Silver Release antimicrobial for extra durability. Both displays continue to set the standard for making the carpet shopping experience easier while providing a selling system to the retailer for easier consumer trade up.
Beaulieu will also bring back its popular American Express Gift Card promotion starting February 1. Qualified dealers will receive a $200 gift card for every 200 yards of qualifying Bliss carpet sold (except Bliss for Kids). Promotion ends December 31, 2011. Dealers are urged to get details from their Bliss representatives for all promotions.
Dealers may also find show specials like sample packages and roll specials when they visit the Bliss by Beaulieu booth # S3811 at Surfaces.
About Beaulieu of America
Beaulieu of America is the largest carpet-only producer in the world, employing over 6,000 associates in over 30 facilities. It is based in Dalton, Georgia and markets carpet branded Bliss by Beaulieu for the residential replacement market, Hollytex for main street commercial installations, Beaulieu Property Management Solutions for multi-family housing and Armstrong FashionSmart for new home construction.
For more information, contact:
Patricia Flavin
Senior VP of Marketing
Beaulieu of America
706-272-7365
patricia.flavin@beaulieugroup.com
To celebrate the introduction of its new Bliss Magic Fresh Collection and Bliss HealthyTouch Collection, Beaulieu will issue dealer coupons. For dealers who take both collection displays, the dealer will receive $1,600 in coupons that are valid for any style on either display. The dealer can use one $25 coupon per invoice line item of 40 sq. yds. or more. “That adds up to substantial savings,” according to Mike McAllister, VP of Marketing Information Systems. “It practically pays for itself.”
In addition to coupons, Beaulieu is also adding special terms for purchasing the displays to make it easier to showcase the latest Bliss product. When the dealer buys both displays, the dealer gets special 180-day terms, payable in equal installments over six months. Or if the dealer buys one of the displays, the dealer gets special 90-day terms, payable in equal installments over three months.
Both the Magic Fresh and HealthyTouch displays are completely new, up-scale designs with built-in customer demonstration areas to prove the effectiveness of Beaulieu’s Magic Fresh odor reducing treatment. The Magic Fresh Collection display holds 32 styles arranged good-better-best. The HealthyTouch displayholds 20 styles of Beaulieu’s softest-ever SoftSense BCF polyester filament fiber carpet loaded with features like Silver Release antimicrobial for extra durability. Both displays continue to set the standard for making the carpet shopping experience easier while providing a selling system to the retailer for easier consumer trade up.
Beaulieu will also bring back its popular American Express Gift Card promotion starting February 1. Qualified dealers will receive a $200 gift card for every 200 yards of qualifying Bliss carpet sold (except Bliss for Kids). Promotion ends December 31, 2011. Dealers are urged to get details from their Bliss representatives for all promotions.
Dealers may also find show specials like sample packages and roll specials when they visit the Bliss by Beaulieu booth # S3811 at Surfaces.
About Beaulieu of America
Beaulieu of America is the largest carpet-only producer in the world, employing over 6,000 associates in over 30 facilities. It is based in Dalton, Georgia and markets carpet branded Bliss by Beaulieu for the residential replacement market, Hollytex for main street commercial installations, Beaulieu Property Management Solutions for multi-family housing and Armstrong FashionSmart for new home construction.
For more information, contact:
Patricia Flavin
Senior VP of Marketing
Beaulieu of America
706-272-7365
patricia.flavin@beaulieugroup.com
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