Dallas, January 25, 2011 – The message of Quick-Step’s designer partner, Erinn Valencich, during Surfaces 2011 is that consumers will continue to be value conscious this year and are looking for ways to express their personal creativity and make their homes more beautiful, while staying within a budget. Erinn recommends adding affordable, easy to install Quick-step flooring to give a room a noticeable refresh, for a price tag attractive to most of today’s price/value conscious consumers.

“One of the most popular national mainstream trends right now is the ‘room lift’,” said Erinn Valencich, Quick-Step’s designer partner. “Rather than trading up to bigger, better homes or embarking on expensive, whole-house remodels, today’s consumers simply want new ideas on how to ‘refresh’ their homes ? quickly, easily, and affordably.

“My message to them is that a very effective design technique to achieve ‘big style with a small change’ is the addition of affordable, easy to install Quick-Step flooring. With its patented Uniclic glueless installation locking system, covering up worn-out linoleum or tearing out old carpet and putting in a brand, new Quick-Step floor is within the skill level of the average homeowner. Because Quick-Step is available in all of the hottest styles and colors, consumers can use a Quick-Step floor to easily and affordably breathe new life and design flair into any room.”

Erinn will be on hand during Surfaces 2011 in the Quick-Step booth #S3432 sharing with retailers and distributors how they can help their customers stay within a budget and still create beautiful living spaces by employing simple room lift techniques such as the addition of affordable, easy to install Quick-Step flooring. During 2011, Erinn will continue to share this effective room lift design technique through nationwide in-store seminars, online design style tips and webisodes on quickstep.com, and during a national consumer contest called the “Quick-Step Room Refresh”.

About Erinn Valencich
Erinn, who has used Quick-Step floors in her own room designs, is known for her elegant, glamorous, contemporary style. She has hosted several specials for “HGTV”, has appeared on “The View”, and has been featured in many design publications, including House Beautiful, Home, and Better Homes & Gardens. Erinn has designed rooms for numerous celebrities and owns a multi-faceted design company in California. Erinn is keenly interested in the “live-ability of design”. Her design philosophy mirrors Quick-Step’s own core design principle, “Beautiful Rooms Are Meant To Be Lived In”.

About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.