Beaulieu Supports Its Dealers Like Never Before … Special Buys on HGTV, DIY and Food Network
The totally New BlissFlooring.com is the centerpiece of Beaulieu’s dealer support strategy. Created solely from the customer’s viewpoint, the much talked-about site engages, entertains and educates about the brand and locates the nearest Bliss dealer for them.
Driving customers to the new site is an aggressive online advertising and search engine optimizing campaign.
Also new this year is a quick-as-a-click advertising website for all Bliss dealers to download professionally produced ads, flyers, direct mail and broadcast spots that are production-ready. Retail advertising expertise is even available to Bliss dealers via toll-free hotline.
Dealers can even take advantage of a deeply discounted TV advertising, including spot packages in their local market on HGTV, DIY and Food Network; as well as new POP materials creating “Magic Fresh Zones” for Beaulieu’s new Magic Fresh Collection of odor reducing carpet.
Also brought back is Beaulieu’s popular American Express Gift Card incentive program that rewards a $200 card for every 200 yards of qualifying carpet to qualified dealers.
“In my years in this business, I’ve never seen a dealer campaign package this complete,” said Meadows. “We here to help our dealers win and we’re doing it!”
About Beaulieu of America
Beaulieu of America is the largest carpet-only producer in the world, employing over 6,000 associates in over 30 facilities. It is based in Dalton, Georgia and markets carpet branded Bliss by Beaulieu for the residential replacement market, Hollytex for main street commercial installations, Beaulieu Property Management Solutions for multi-family housing and Armstrong FashionSmart for new home construction.
For more information, contact:
Patricia Flavin
Senior VP of Marketing
Beaulieu of America
patricia.flavin@beaulieugroup.com
706-272-7365
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