LAS VEGAS—Beaulieu of America hosted a consumer press luncheon for Surfaces and the World Floor Covering Association (WFCA) at the Mandalay Bay Resort here. Several mill executives, including Ralph Boe, president and CEO, and Carl Bouckaert, one of the founders and owners, represented Beaulieu.
“This is part of our ongoing push to create greater interest in the importance of floor covering in the home,” said Patricia Flavin, senior vice president of marketing for Beaulieu. “We want to make sure our industry is well represented in the home décor magazines, blogs and websites our customers are using to get ideas.”
The press was introduced to new 2011 Bliss collections: Magic Fresh odor-reducing carpet and HealthyTouch carpet that is 20% softer than any comparable carpet, according to Flavin.
In attendance were representatives from the leading home décor publishing groups in America.
“This is part of our ongoing push to create greater interest in the importance of floor covering in the home,” said Patricia Flavin, senior vice president of marketing for Beaulieu. “We want to make sure our industry is well represented in the home décor magazines, blogs and websites our customers are using to get ideas.”
The press was introduced to new 2011 Bliss collections: Magic Fresh odor-reducing carpet and HealthyTouch carpet that is 20% softer than any comparable carpet, according to Flavin.
In attendance were representatives from the leading home décor publishing groups in America.
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