CHARLESTON, S.C.—From April 2 to 10, Mohawk participated in this year’s Family Circle Cup Women’s Tennis Tournament, held in Charleston and Daniel Island, S.C. The tournament attracts more than 90,000 people to watch many of the world’s best players, including Caroline Wozniacki (the world’s No. 1 player), Jelena Jankovic, Samantha Stosur and Nadia Petrova.
The company provided the red carpet for players as they entered the court, and for spectators as they came into the grounds. Traffic on the carpet was recorded to demonstrate the durability and resilience of SmartStrand Sorona carpet. Mohawk also hosted a tent with demonstrations of SmartStrand Sorona and other products.
Designer Taniya Nayak, Mohawk Spokesperson and star of HGTV’s “Designed to Sell” was on hand as a celebrity bartender and also provided design and décor tips to the audience, showing the styling options and exceptional softness of SmartStrand Sorona.
Nayak took the SmartStrand Sorona message outside the tournament, too, with interviews in Skirt! Magazine and local newspapers, plus appearances on radio and “Low Country Live,” a popular local television news and lifestyle show.
“Last year, we emphasized the stain resistance and durability of SmartStrand with DuPont Sorona,” said David Duncan, vice president of marketing, Mohawk. “This year, we’re going a step further, and including style and design as part of the message.”
Mohawk also got local floor covering dealers involved in the event. Mohawk Floorscapes and ColorCenter dealers from as far away as Columbia and Myrtle Beach, S.C., helped staff the Mohawk tent, talking with spectators and making sales to people from their areas. And since Mohawk’s national “Colors of Spring” sale was going on, any person who stopped by the Mohawk tent got a coupon good for up to $300 off a Mohawk SmartStrand Sorona purchase from a local Mohawk aligned retailer.
In addition to SmartStrand Sorona, Mohawk also provided laminate flooring for the Grand Lawn Bar, the Ice Cream Parlor and for VIP suites.
For more information, visit MohawkFlooring.com.
The company provided the red carpet for players as they entered the court, and for spectators as they came into the grounds. Traffic on the carpet was recorded to demonstrate the durability and resilience of SmartStrand Sorona carpet. Mohawk also hosted a tent with demonstrations of SmartStrand Sorona and other products.
Designer Taniya Nayak, Mohawk Spokesperson and star of HGTV’s “Designed to Sell” was on hand as a celebrity bartender and also provided design and décor tips to the audience, showing the styling options and exceptional softness of SmartStrand Sorona.
Nayak took the SmartStrand Sorona message outside the tournament, too, with interviews in Skirt! Magazine and local newspapers, plus appearances on radio and “Low Country Live,” a popular local television news and lifestyle show.
“Last year, we emphasized the stain resistance and durability of SmartStrand with DuPont Sorona,” said David Duncan, vice president of marketing, Mohawk. “This year, we’re going a step further, and including style and design as part of the message.”
Mohawk also got local floor covering dealers involved in the event. Mohawk Floorscapes and ColorCenter dealers from as far away as Columbia and Myrtle Beach, S.C., helped staff the Mohawk tent, talking with spectators and making sales to people from their areas. And since Mohawk’s national “Colors of Spring” sale was going on, any person who stopped by the Mohawk tent got a coupon good for up to $300 off a Mohawk SmartStrand Sorona purchase from a local Mohawk aligned retailer.
In addition to SmartStrand Sorona, Mohawk also provided laminate flooring for the Grand Lawn Bar, the Ice Cream Parlor and for VIP suites.
For more information, visit MohawkFlooring.com.
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