Article Number: 6659
Mohawk Names New Vice-President of Creative Services
DALTON (June 1, 2011)— Mohawk has tapped long-time flooring marketer and communications expert Elise Demboski as its new Vice-President of Creative Services. Demboski has more than 20 years experience managing high profile brands in the floor covering industry and will work to further cultivate Mohawk’s position as a globally innovative and sustainable company. In addition to leading the company’s creative, public relations and internet marketing teams, Demboski will develop innovative programs and campaigns that enhance Mohawk’s residential and commercial presence.
“Elise is a visionary with a proven record of leading successful marketing campaigns in the flooring industry,” said David Duncan, Vice-President of Marketing at Mohawk. “She will play a key role in streamlining the Mohawk message, ensuring our powerful brands remain strategically positioned in the residential and commercial marketplaces.”
Demboski comes to Mohawk from Wools of New Zealand, where she worked in partnership with manufacturers, retailers and designers to increase awareness and sales of Wools of New Zealand brand carpets and rugs. Included in her responsibilities was the management of all marketing, advertising, training, promotions and public relations efforts. Demboski also previously worked as an industry consultant for several leading flooring providers and served as communications manager for Karastan, a division of Mohawk Industries.
“As a veteran of the flooring industry, I have watched Mohawk evolve over the past two decades,” explained Demboski. “Despite all of the industry’s changes, Mohawk has consistently remained the top flooring company and it is a real privilege to join this talented team.”
Demboski is a graduate of the University of North Carolina, Chapel Hill, and has pursued postgraduate business studies. She is based in Dalton, Georgia.
About Mohawk Industries
Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.
“Elise is a visionary with a proven record of leading successful marketing campaigns in the flooring industry,” said David Duncan, Vice-President of Marketing at Mohawk. “She will play a key role in streamlining the Mohawk message, ensuring our powerful brands remain strategically positioned in the residential and commercial marketplaces.”
Demboski comes to Mohawk from Wools of New Zealand, where she worked in partnership with manufacturers, retailers and designers to increase awareness and sales of Wools of New Zealand brand carpets and rugs. Included in her responsibilities was the management of all marketing, advertising, training, promotions and public relations efforts. Demboski also previously worked as an industry consultant for several leading flooring providers and served as communications manager for Karastan, a division of Mohawk Industries.
“As a veteran of the flooring industry, I have watched Mohawk evolve over the past two decades,” explained Demboski. “Despite all of the industry’s changes, Mohawk has consistently remained the top flooring company and it is a real privilege to join this talented team.”
Demboski is a graduate of the University of North Carolina, Chapel Hill, and has pursued postgraduate business studies. She is based in Dalton, Georgia.
About Mohawk Industries
Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.
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