Article Number: 6701
Armstrong Floor Products Names Mara Villanueva-Heras Vice President, Residential Marketing
Armstrong Floor Products has appointed Mara Villanueva-Heras, vice president, Residential Marketing. In this position, Villanueva-Heras is responsible for setting strategic direction and managing marketing and branding efforts.
Villanueva-Heras reports to Kevin Biedermann, senior vice president, Residential – Armstrong Floor Products, North America. “Mara’s marketing savvy and her extensive experience with strong brands will be an asset,” said Biedermann. “She has the right combination of creativity and pragmatism to drive differentiated customer-focused solutions and integrated communications and merchandising for the residential flooring business.”
Villanueva-Heras comes to Armstrong from Masco Retail Cabinet Group where she’s worked since 2007. As managing director of marketing, she was responsible for setting strategic direction and managing marketing activities including branding, advertising, public relations, interactive, market research and product marketing. Prior to Masco, Mara was with Whirlpool where she held several progressive marketing roles for the KitchenAid and Whirlpool Brands. Mara has a bachelor’s degree in Design from Butler University and an MBA from the University of Michigan’s Ross School of Business.
About Armstrong World Industries
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2010, Armstrong's consolidated net sales totaled approximately $2.8 billion. Based in Lancaster, Pa., Armstrong operates 33 plants in eight countries and has approximately 9,500 employees worldwide. For more information, visit www.armstrong.com/.
Villanueva-Heras reports to Kevin Biedermann, senior vice president, Residential – Armstrong Floor Products, North America. “Mara’s marketing savvy and her extensive experience with strong brands will be an asset,” said Biedermann. “She has the right combination of creativity and pragmatism to drive differentiated customer-focused solutions and integrated communications and merchandising for the residential flooring business.”
Villanueva-Heras comes to Armstrong from Masco Retail Cabinet Group where she’s worked since 2007. As managing director of marketing, she was responsible for setting strategic direction and managing marketing activities including branding, advertising, public relations, interactive, market research and product marketing. Prior to Masco, Mara was with Whirlpool where she held several progressive marketing roles for the KitchenAid and Whirlpool Brands. Mara has a bachelor’s degree in Design from Butler University and an MBA from the University of Michigan’s Ross School of Business.
About Armstrong World Industries
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2010, Armstrong's consolidated net sales totaled approximately $2.8 billion. Based in Lancaster, Pa., Armstrong operates 33 plants in eight countries and has approximately 9,500 employees worldwide. For more information, visit www.armstrong.com/.
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