Article Number: 7003
3 Brand New Features to Appear on FloorBiz: Claims Guru, Legal Guru & Web Guru
FloorBiz is proud to announce the addition of 3 new features which will provide timely advice and information from the industry's leading authorities on flooring claims, flooring legal issues and search engine optimization tips for flooring websites.

Lew Migliore of LGM & Associates Technical Flooring Services will appear as the Claims Guru and provide valuable information regarding flooring claims issues as well as other flooring-related topics. His columns have been published on FloorBiz since late 2005 and his new role promises to further enlighten readers with unique and refreshing content not found anywhere else.

Regarding his long-standing relationship with FloorBiz Migliore states, "I've had a relationship with FloorBiz for over 6 years. Through this time articles written by me have appeared in and been archived at FloorBiz.com. Every issue of The Commercial Flooring Report is also listed. FloorBiz has given us the opportunity to expose LGM to a much wider audience and has been effective for us bringing in new clients. By having our resources archived, people searching for information can find us at several locations and FloorBiz is one that works extremely well for us. We even use it ourselves as the articles I’ve written show us what subject matter is of most interest to users of the site."

Claims Guru
As to his new role as Claims Guru Migliore continues, “FloorBiz and LGM will have an even stronger relationship going forward. Everything I write, both new and unique information will appear with more frequency. Pertinent articles dealing with subject matter we’re involved with on a regular basis will be shared. Issues we engage in on a daily basis will be selected as to importance and effect on the industry and shared with visitors to FloorBiz.com. Educational information will also be available which cannot be found elsewhere. We look forward to expanding our relationship with FloorBiz and sharing in the state-of-the-art information technology that is the future.”

Legal Guru
Martin Silver, a practicing attorney with offices in Hauppauge, N.Y. will regularly appear as the Legal Guru and will represent the legal side of the flooring industry. His columns will provide legal information and guidance on an array of topics unique to the flooring industry.

Silver states, “For the past thirty years or so, I have been writing columns concerning various legal principles as they pertain to the floor covering industry. I have written these articles based upon my experience as an installer, a retail floor covering salesperson, a distributor salesman, a carpet manufacturer territory manager and as a 33 year practicing attorney. I am pleased that Floorbiz.com has given me the opportunity to reach a large segment of the industry through their internet website and I will continue in my endeavors to educate the industry with the legal aspects of the law as they relate to the business of floor covering.”

Web Guru
Katherine Andes is a Web copywriter who specializes in online SEO writing - especially in the home improvement market. Her columns will be geared specifically for the flooring industry as she provides information on how to improve website performance and search engine ranking.

Andes comments, “I love the home improvement and flooring industries. Creating beautiful environments in which people live and work is a noble profession. The last few years have been incredibly difficult for the industry. One of the best ways to weather the storm is to develop your website so well that your competitors will wonder, “How’d they do that?”

She continues, “You can “do that” by driving more traffic to your site and when that traffic arrives, helping them to know your company, like your company, and trust your company. How to do just that is what my exclusive flooring columns on FloorBiz will be about. Of course, I look forward to learning from you as much as I hope to help you.”

FloorBiz continues to be an industry leader in providing relevant content exclusive to the flooring industry. If you have an industry-specific talent you think would benefit our readers and would like to write a regular column and be featured on FloorBiz, simply email news@floorbiz.com with a description of your specialty and we will carefully consider it for publication.

For more information, please call 336-526-0111.





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